S&S CIRE is the exclusive representative of Christie's International Real Estate in Vietnam, under S&S Group - a pioneer group in the luxury goods sector with more than a decade of experience.
The event announcing the strategic partner marks an important turning point for both companies, a pioneering Vietnamese brand, of international stature and a famous global name in the luxury segment, both aiming to bring Vietnamese real estate to the world, while providing excellent services and ensuring access to the world's most prestigious assets to customers.
At the event, the list of real estate projects developed by Masterise Homes listed on CIRE's global network was also announced, including: Grand Marina, Saigon - The world's largest Mariott & JW Marriott branded apartment complex, located on Ba Son heritage (District 1, Ho Chi Minh City); The Rivus - a villa with the super rare global brand name Elie Saab, owned by the first identification yacht in Vietnam (District 9, Ho Chi Minh City); and high-value commercial townhouse products SOHO located in an international standard urban area, a symbol of Southeast Asia, The Global City (Thu Duc City) - the first and only urban area in Vietnam currently designed by Foster + Partners.
According to a report from New World Wealth and Henley & Partners, Vietnam is one of the countries with the fastest growth rate of million people (ownership of net assets of 1 million USD or more) in the world, an increase of 98% in the period 2013-2023. In the next 10 years, total personal assets in Vietnam are forecast to increase by 125%, the fastest increase globally. This explosion not only reflects economic strength but also shapes a different class in society with very high expectations for lifestyle and investment taste.
Research from Henley & Partners also shows that people with assets of 1 million USD or more in countries around the world often expand to countries with favorable business environments, preferential tax policies, high quality of life, or large investment potential. Vietnam, with rapid economic growth (GDP increased by an average of 6-7% per year over the past decade), strategic location in Southeast Asia, also promises to be an attractive destination for international rich people.
In that context, real estate serving this customer segment is no longer simply a place to live but must be a worthy asset, affirming the position, vision and lifestyle of the owner, representing the elite in the world.
Pioneering in developing branded real estate in Vietnam, Masterise Homes has applied branded real estate development models recognized worldwide. From design, construction to project operation, every detail strictly complies with the most strict global standards. In particular, Masterise Homes' luxury and super luxury real estates always meet the location factor - the decisive factor of the project considered a branded real estate. For example, with Grand Marina, Saigon, it is a prime location in the city center or with The Rivus, it is a rare hydroponic geology.
In addition, Masterise Homes also cooperates with leading brands in the fields of hotel services, design... such as Marriott International or Elie Saab. In the world, Marriott International has a history of more than 65 years, operating 600 hotels and 120 apartment complexes, along with two other luxury hotel management units accounting for more than 50% of branded real estate products worldwide. Meanwhile, Elie Saab, a haute couture fashion designer, has collaborated with real estate developers with the sophistication and splendor of his designs to create super rare projects. There are less than 20 super luxury villas and apartments in the world with the Elie Saab brand, located in places with beautiful views, symbolizing the lavish lifestyle of the super-rich: looking out at Dubai Bay (UAE), located on Qetaifan North Island (Doha, Qatar), Hyde Park - one of the most prestigious areas of London (UK), a luxury coastal resort on the shore of the Mediterranean (Egypt), looking out to the Mediterranean Sea and Sierra Blanca ( spally) ...
Speaking at the signing event of cooperation with Masterise Homes, Ms. Tu Le, Operations Director, S&S Group, said: Christies International Real Estate is proud to always maintain the most strict standards when choosing listed products, reflecting the more than 250-year heritage of Christies in introducing high-value assets to global customers. Each real estate must represent luxury, uniqueness and scarcity, from coastal villas, historical castles, to modern apartments or unique villas. S&S CIRE's choice of listed real estate in Vietnam is also based on global standards for real estate appraisal and appraisal, as well as the vision of service quality and brand of S&S Group.
The signing of the cooperation and listing of the entire real estate portfolio on the Christie International Real Estate network not only affirms the international capacity, quality and globally recognized real estate value of Masterise Homes but is also a memorable milestone of Vietnamese real estate on the world map.
Sharing about this step forward of Masterise Homes, Ms. Nguyen Thi Minh Phuong, Director of Southern Business Development, said: Clessing luxury real estate is no longer a hobby, but it reflects the lifestyle, investment taste and social position of the global upper class. In the context of rapid and stable economic development, luxury real estate assets in Vietnam have sustainable growth potential and this is also the ideal time for investors. Masterise Homes is committed to bringing truly special products, introducing world-class assets to global customers.
