According to the Department of Culture, Sports and Tourism of Ninh Thuan province, in 2024, the whole province will welcome about 3.4 million visitors, exceeding the plan by 6.3%.
In the first quarter and May 2025, the locality continued to record positive growth momentum with about 1.36 million visitors, of which international visitors are estimated at 85,000, the rest are domestic visitors.
This is considered a positive sign, reflecting the recovery and strong growth trend of the local tourism industry after the period affected by the epidemic.
However, to achieve the annual target of 3.6 million visitors and VND4,500 billion in revenue, Ninh Thuan determined that it is necessary to have strategic solutions in attracting investment, developing infrastructure and improving the quality of tourism services.
Focus on investing in infrastructure, positioning new destinations in the Central region
With the advantage of a warm and sunny climate all year round and unique natural resources such as Binh Tien beach, Ninh Chu, Ca Na, Nam Cuong sand hills, Phuoc Binh national park and a unique Cham - Raglai cultural heritage system, Ninh Thuan is gradually affirming its position as an " emerging destination" for coastal tourism in the Central region.
Mr. Truong Van Tien - Director of the Provincial Investment, Trade and Tourism Promotion Center - said that the province is prioritizing calling for investment in key areas of the North, South and the center of Phan Rang - Thap Cham City, while diversifying tourism facilities to attract and retain long-term tourists.
In 2024, the province has newly granted and adjusted investment policies for 29 tourism projects with a total registered capital of more than VND 32,000 billion. Many large-scale projects are being implemented along the coastal routes of Ninh Hai, Thuan Nam and Ca Na.
Notably, the province has completed the planning for the development of functional areas according to the international tourism area orientation, while investing in synchronous inter-regional connectivity infrastructure such as the DT701 coastal route and the North-South expressway through the area.
It is the strong improvement of infrastructure that has contributed to creating favorable conditions for strategic investors to promote high-end resort projects, contributing to enhancing the image of local tourism.
Building typical tourism products, supporting businesses to access the market
Identifying tourism as one of the 5 pillars of economic development, along with renewable energy, processing - manufacturing industry, high-quality agriculture and real estate, Ninh Thuan is promoting administrative procedure reform, supporting investors in land, taxes, human resource training and site clearance.
The province also established a special working group to remove difficulties for each specific project, ensuring implementation progress and investment efficiency. At the same time, Ninh Thuan is determined to end the operation of many years of ineffective projects such as Thanh Trung, Rocko Bay Resort or Ho Ba Be Resort.
Not only focusing on developing marine tourism, the province also promotes ecotourism, community and cultural - spiritual tourism in the western mountainous areas and Raglai ethnic areas. Experiential tours such as making Bau Truc pottery, weaving My Nghiep brocade, exploring Phuoc Binh National Park or folk festivals are increasingly attracting tourists who love to experience the locality.
In addition, the province coordinates with large tourism businesses to build a chain of high-end products such as "Ninh Chu - Binh Tien - Vinh Hy Bay", promote on digital platforms, cooperate with international travel agencies to expand the market, especially in Korea, Japan, China and India.
