SAP S/4HANA is a solution that fully integrates standard processes of the real estate industry, and has been successfully applied in many leading real estate corporations and businesses in the world and region.
A breakthrough in the journey of digital management
On December 20, 2024, ROX Living officially announced the successful implementation of the SAP S/4HANA project and achieved outstanding results. The project digitized 93 business processes, successfully integrated 7 subsystems with ROX Living's management systems, helping to smooth the business process flow in real estate, from investment to sales. Information and reports on management activities are always updated continuously in real time, providing maximum support for the decision-making of the board of directors. Thanks to that, ROX Living's investment strategies and real estate project implementation have become more flexible and effective.

In addition to optimizing internal processes and increasing management efficiency, the successful implementation of the ERP project also benefits ROX Living's customers. Rapidly updated information helps businesses draw a clearer portrait of customers, thereby focusing on building personalized experiences. Automated sales processes help minimize errors and processing time...
ROX Living started implementing the SAP S/4HANA project in March 2021. After 8 months, the project was put into operation in phase 1 with the subsystems of Financial Accounting, Project Management; Procurement Management, Contract Management and began to be widely deployed to member units. Up to now, ROX Living is one of the few real estate businesses to successfully implement the ERP project, marking a new milestone of digital maturity.
In the context of businesses constantly innovating and developing, the application of digital technology in operational management has become an inevitable trend to improve competitiveness and sustainable development for businesses.
The successful implementation of the ERP project is an important milestone in ROX Living's digital transformation journey, demonstrating the strategic vision and determination of the company's leadership. With SAP's ERP solution platform, ROX Living will continue to affirm its position as a pioneering real estate developer in innovating and creating useful values for life.
Towards data-driven decision making
For more than a decade in the market, ROX Living has focused on investing in lifestyle real estate products, improving the lives of residents. From Hanoi and Ho Chi Minh City, the company has rapidly expanded to dozens of provinces and cities nationwide with 3 product lines: Gold, Grand Place and Stars.

In an ever-changing and challenging market, ROX Living is well aware of the importance of digital transformation to quickly respond to the ever-changing needs of customers. Over the years, the company has invested in a series of large strategic IT projects. In addition to the ERP project, the company also implements other projects such as: Facility Management real estate management and business project, Customer 360 project...
Every year, the company assesses the digital maturity of the business to position and measure the status of digital transformation, thereby determining priority development targets in the new year.
The successful implementation of the ERP project and many other major digital transformation projects demonstrate ROX Living's determination to practice a digital culture of data-driven decision-making. The company's leadership believes that effectively leveraging technology and making data-driven decisions will help ROX Living improve performance, reduce risks, forecast accurately and optimize opportunities in a volatile market.
According to forecasts, the real estate market in 2025 will still be strongly affected by new trends such as digital transformation or green transformation... Aiming to become a leading urban, resort & industrial park - service developer in the market, ROX Living will continue to invest in technology, build foundations, and create sustainable competitive advantages.