In its 17th year, APEA 2024 is held under the theme “Celebrating Inclusive Entrepreneurship”. The award honors outstanding businesses and leaders who have made positive contributions to sustainable socio-economic development, while promoting the role of inclusive entrepreneurship in the new context in the Asia-Pacific region.
This is the fourth consecutive year that ROX Group has received the title of “Excellent Enterprise of Asia”. And after nearly a year of transformation, ROX Group has become an inspirational brand that is highly appreciated by the jury.
Brand Transformation Mark 2024
At the beginning of 2024, TNG Holdings Vietnam, a multi-industry corporation, officially announced the new name of the enterprise, ROX Group Joint Stock Company (ROX Group). At the new brand launch ceremony, ROX Group announced a strong transformation strategy towards sustainable development.
As an investment group in Urban Development & Industrial Parks, Services and Finance, ROX Group will develop its sub-brands evenly, comprehensively and harmoniously, to resonate and complement each other, bringing overall brand value to the parent brand ROX.
In 2024, ROX Group will expand into new segments to catch the wave that is gradually returning, especially in the real estate market. In addition to maintaining its position and brand in major cities such as Hanoi and Ho Chi Minh City, the Group will proactively invest in developing housing and industrial parks in inter-provincial cities.
In each locality, ROX Group offers flexible urban designs that are suitable for the economic, geographical and cultural characteristics of each project. In the context of many economic fluctuations, ROX Group still maintains its position with large-scale projects present in 52/64 provinces and cities.
On the other hand, building a comprehensive ecosystem such as operations management, leasing, financial consulting, technology to human resources... has brought customers a complete solution.
Along with a comprehensive business strategy, ROX Group enhances digital transformation and creates experiences. The Group has built a customer data management platform from CDP to VOC (Voice of Customer)... From there, it comprehensively improves customer touch points from online to offline. The company also begins to enter the international market through cooperation, development, and investment programs with foreign partners.
Creating useful values for life
Pursuing a business philosophy that combines solving community and social problems, ROX Group creates good products and services to serve customers' needs and investments, while bringing many values to localities. Urban areas, industrial parks, hotels... sponsored by ROX contribute comprehensive urban planning solutions, contributing to attracting FDI capital, promoting tourism...
That is why member brands such as ROX Living, ROX Key, TNPM, TNTech, SOJO Hotels continue to grow steadily and are favorite brands in Vietnam.
For business activities, ROX Group applies ESG criteria in each field of operation, aiming at sustainable development goals. Typically, the Group established a member company TNPower to invest in renewable energy such as wind power and solar power. ESG is also integrated into smart industrial park operation solutions.
In parallel, the Group also carries out a series of campaigns such as Earth Hour, battery collection, tree planting... to raise awareness of employees about environmental issues.
Over the years, the ROX Share community activities have helped thousands of vulnerable people across Vietnam. In the period of 2021 - 2023, ROX Group has allocated a budget of more than 200 billion VND to support national programs on Covid-19, build hundreds of houses for the poor; build schools, give bicycles, book libraries, support disadvantaged children to go to school; give scholarships to poor students with excellent achievements; take care of heroic Vietnamese mothers; Give gifts to children at hospitals, SOS Children's Villages...
ROX Group representative shared: “At ROX Group, we promote the spirit of Humanity - Innovation - Internationality in all activities, striving to bring optimal convenience - harmonizing benefits for all partners and customers. Aiming for growth associated with developing an ecosystem for people, ROX Group pays special attention to the impacts on the environment and society and always demonstrates its responsibility to the community”.
ROX Group is still on the journey of pioneering innovation to provide optimal integrated solutions for customers, creating better living values for people and society.
