Symphony of Vietnamese memories, light and aspirations
Taking place at the National Convention Center on the evening of May 30, "ROX30 Concert - Radiant Reach" was staged as an artistic epic recounting ROX Group's 30-year development journey. Throughout the program, the audience was led through two chapters "Radiant Essence" and "ROX Reaching Away", where the past, present and future are connected in a continuous flow.
The highlight musical performance of the program recounts the 30-year journey of creating and reaching further of ROX Group. The language of symphony, contemporary music, stage technology and dance is used to recreate the journey of people who carry in themselves the spirit of creation, constantly transforming challenges into opportunities and commitments into beliefs.
The stories told on stage not only reflect the development journey of a business but also remind of the aspiration to rise up of Vietnamese people through generations.
ROX30 Concert is a tribute and honor to the contributions of the entire collective and generations of ROX Group employees. At the event, senior leaders and employees on stage and thousands of spectators harmonized to sing to celebrate ROX's 30th birthday and entering a new journey with strong inner strength.
The appearance of Dong Hung, Duong Hoang Yen, (S)TRONG Trong Hieu and SOOBIN bring layers of emotions following each other like the rhythm of the business journey itself.
The moment SOOBIN harmonized with the whole auditorium in the song "Glory is waiting for us" closed the show with a symbolic image of the spirit of connection, inheritance and continuation of aspirations.
From the origin of Vietnam to a global vision
Originating from a shoe factory exporting to 25 countries in 1996, after three decades of development, ROX Group today has become a multi-industry ecosystem with imprints spanning urban development, industrial parks, hotels and resorts, services and energy, gradually affirming its position on the path of international integration.
Looking back at the 30-year journey, Ms. Nguyen Thi Nguyet Huong - Chairwoman of ROX Group - shared that the most proud thing is not the works, projects or growth figures, but the people - generations of officials and employees who have gone through challenges with the business to create the ROX identity today.
Thirty years have passed with many challenges and many changes. But one thing has never changed. That is the mission of facilitating creativity, the desire to create better values for life, for the community and for people, the business philosophy that we have pursued since the first day of starting a business, which has been present for many years and will always be the guiding principle for the journey ahead," said the founder of the Group.
From a startup in the period when the country began to open up, ROX Group has matured along with the transformations of the Vietnamese economy. On that journey, pioneering spirit, ability to adapt to fluctuations and the will to constantly overcome limits have become core values nurtured through many generations of ROX people.
In the context of Vietnam entering a new stage of development with the aspiration to rise strongly, ROX Group's 30-year milestone not only has the meaning of looking back at a journey that has passed but also opens up larger goals ahead.
30 years is not the destination, but the starting point for a bigger journey. ROX Group believes that just maintaining the spirit of creativity, pioneering and the desire to contribute, there will be no limit that can stop a united and ambitious collective.
In the movement of a Vietnam confidently entering an era of development, the aspiration to rise up brilliantly continues to be nurtured by people who dare to think big, dare to open new horizons and persistently create value. That is the belief that with intelligence, bravery and dedication, Vietnamese people can create values of international stature, contributing to a dynamic and powerful Vietnam.
