Pioneering constructive spirit
May 19, 2026 marks the 30th anniversary of ROX Group accompanying the development movements of the country. Thirty years ago, ROX Group's journey began from Nam Thang shoe factory with more than 1,600 workers. Nam Thang was then one of the largest private enterprises in Hanoi.
Thirty years later, the shoe factory that year expanded into an ecosystem stretching with 14 industrial parks covering more than 3,000 hectares, more than 300 urban and housing projects, a chain of 14 convenient hotels and 3 solar power plants. The different pieces are connected by a consistent philosophy: creating useful value for life.
From ROX Living, ROX Signature, ROX iPark to ROX Key or ROX Energy, each member brand has its own mark and is increasingly recognized by the market.
On that journey of creation, ROX Group gradually clearly defined its pioneering spirit: not following existing beaten paths, but choosing to explore market gaps to create new values associated with the long-term development needs of the community and the economy.
The industrial park model associated with residential areas that ROX pioneered in the early 2000s is one of such imprints. After the success of Nam Sach IP, this model became a premise for policy orientations on industrial park development associated with social security. With the ability to attract investment and impressive filling speed, ROX is mentioned by the market as the "midwife" of industrial parks in the early integration period.
When the inner city of Hanoi gradually became overloaded, the Group soon moved west to develop Goldmark City - a large-scale "all-in-one" urban model rare at that time with open living space, synchronous utility system and a multicultural residential community.
After Goldmark City, ROX's mark continues to be present through GoldSeason, GoldSilk Complex, The GoldView and many projects in Cao Bang, Lao Cai, Nghe An or Ca Mau... In the high-end segment, ROX is also expanding its mark with The Legend Danang, a project that pursues personalized living experiences.
In addition, ROX is also gradually completing its service and operation ecosystem to maintain a sustainable quality of life for the residential community.
The spirit of exploration is also brought by ROX to the field of hotels and renewable energy. If convenient hotel chains are concentrated in rapidly growing industrial cities, anticipating new accommodation needs, then in the energy sector, ROX does not choose hot development but chooses to accumulate operating capacity.
ROX Group today has become the common home of thousands of employees, creating jobs for more than 82,000 workers from the ecosystem of industrial parks, attracting more than 600 investors with a total capital of nearly 6 billion USD. The Group is also a partner of many large organizations at home and abroad, and has been recognized for more than 150 domestic and international awards.
Reaching further with Vietnamese internal strength
Behind ROX's journey to expand the ecosystem is an internal foundation built through many generations of personnel. ROX's early personnel still remember the time wading through the fields to measure land, sleeping at the construction site and learning everything to keep up with the project progress. That "doing and learning" spirit gradually became the DNA of the business.
Thirty years of creation is also a ROX journey that increasingly clearly defines its identity: humane, innovative and international. That is the spirit of sharing in corporate culture, the continuous movement in operational thinking and the aspiration to bring Vietnamese values to the world.
According to Mr. Tran Xuan Quang, Chairman of the Board of Directors of ROX Group, the most proud thing after three decades is not only the projects or the scale of the ecosystem, but also a team that is always capable of learning, adapting and overcoming new problems.
ROX always believes that sustainable values must be like the sunlight continuously spreading life energy and opening up new movements. Our'Creation - Going Far' journey is also a journey that brings Vietnamese values nurtured over 30 years to wider horizons," he said.
With the foundation accumulated domestically, ROX Group is also gradually expanding its international presence through cooperation in Kyrgyzstan, Mongolia or Europe in the fields of urban development, energy...
From the first industrial parks to today's journey to reach further, ROX Group is still moving forward with the spirit that has created its identity over the past 30 years: daring to pave the way, daring to innovate and persistently pursuing long-term development values.
