Bridge connecting identity and aspirations for integration
After two Musical Night performances at Ho Guom Theater, many emotional shares from audiences appeared on social networks. Some people wanted to fully enjoy the play The Hunchback of Notre Dame instead of just short excerpts. Some people will always remember the combination of stage, lighting and projection screen in the final segment of the play. Others simply called it "a performance that brought so many emotions".
Those feedbacks show the appeal of art when seriously invested and placed in a beautiful enough space for emotions to be led. No need to be someone who understands musicals or opera, audiences can still be moved by a story told with music, light and stage language.
In recent years, artistic life in Hanoi has witnessed the increasing appearance of high-quality symphony, opera, ballet and musical programs. From classical works of European music to contemporary art programs, the gap between the Vietnamese public and art forms that were once considered "watchable" is gradually narrowing.
In that flow, ROX Group contributes by accompanying the Ho Guom Theater and the Hanoi Symphony Orchestra.
But art is not only present in luxurious auditoriums. Outdoor cultural activities also contribute to creating rendezvous points connecting residents and local communities. This helps spiritual experiences become a part of everyday life, enriching the value of each living space.
And at the milestone of celebrating 30 years of Building - Reaching Away, ROX Group continues to tell the story of emotional connection with a special art program - ROX30 Concert.
ROX30 Concert - where emotions and aspirations sublimate together
On May 30th, the National Convention Center will become a meeting point for thousands of people at ROX30 Concert - Rise Brightly. If previous art programs were gifts for the public, this time the stage is for those who have accompanied the business throughout the three-decade journey. This special art night is a thank you to officials, employees, partners and those who have contributed to the development journey of ROX Group.
The highlight of the program is a musical staged specifically for the 30-year milestone. Instead of telling stories with dry numbers or milestones, the development journey of the business will be recreated through music, theater and visual art. Memories, imprints and aspirations are conveyed with emotions, the language that touches the heart the most.
The performance space is also invested in a large scale with a modern lighting system, multi-layered stage effects and visual depth projection solutions. Each performance is expected not only to be a musical performance but also a complete emotional experience.
The appeal of ROX30 Concert also comes from the participation of many artists loved by the audience. SOOBIN brings the modern color of V-pop along with familiar hits. (S)TRONG Trong Hieu promises to stir up the stage with explosive energy, captivating voice and top-notch performance ability. Duong Hoang Yen with her powerful, emotional voice and Dong Hung - a male singer who possesses a resonant, heroic voice will bring many different musical nuances to the show. And MC Duc Bao will be a charming storyteller connecting emotional levels throughout the artistic journey.
At the age of 30, ROX Group chooses to tell its story through art. Because more than any other language, art has the ability to connect people with emotions, arouse pride, gratitude and aspirations towards the future," a representative of the Group shared.
From world-class art stages to emotional community spaces, ROX Group is creating touch points connecting people with the boundless language of art. It is not only an investment in spiritual life but also reflects the integration thinking of a Vietnamese enterprise that is heading towards the world: cherishing its own identity, proactively receiving global quintessence and nurturing the aspiration to rise strongly in the new era.
