"Smile Festival" attracts thousands of visitors

Trúc An |

In the first days of 2025, the "Tet Smile" space at Bao Viet building (8 Le Thai To, Hoan Kiem, Hanoi) has become a unique cultural destination attracting a large number of people and tourists every day.

The event takes place from now until January 15, with a variety of activities such as exhibitions, art music nights, experiencing traditional costumes, making velvet flowers, asking for calligraphy from calligraphers, painting Hang Trong paintings or decorating Tet photo frames.

The space has attracted a large number of visitors of all ages and professions. The event welcomes an average of hundreds of visitors every day of the week, especially on weekends this number reaches up to 3,000 people.

In particular, with a space that blends history and modernity, many families said that the event not only brings joyful moments but is also a valuable opportunity for generations in the family to bond and together explore and understand more deeply the values ​​of traditional Tet.

Tinh yeu voi lich su, que huong, dat nuoc luon ven nguyen va la niem tu hao trong moi trai tim nguoi Viet. Anh: BHBV
Love for history, homeland and country is always intact and is the pride in every Vietnamese heart. Photo: BHBV

Within the framework of the event, every Saturday the space will host art music nights. After the success of the first music night called “Hanoi - Imprints of Love” on January 4, the next art program “Echoes of the Origin - Strides to the Future” will officially take place at 8:00 p.m. on January 11.

The music night promises to bring an emotional artistic space, combining fresh spring melodies with traditional sounds of traditional instruments such as drums and flutes. Through each performance, the program not only depicts the joy of spring moments, but also conveys a message about the image of Vietnam rising strongly in the new era.

Along with the Tet atmosphere of smiles to celebrate the 60th anniversary of its establishment, Bao Viet Insurance launched the promotion program "60 years of keeping trust - Celebrating the golden birthday, thousands of gifts" with a total value of incentives and gifts up to 15 billion VND.

Accordingly, customers will immediately receive a 10% discount when participating in health insurance, personal insurance, private home insurance, vehicle physical damage insurance and travel insurance packages, along with a series of other attractive gifts and incentives across the system.

Du khach nuoc ngoai thich thu trai nghiem trang phuc truyen thong Viet Nam. Anh: BHBV
Foreign tourists enjoy experiencing traditional Vietnamese costumes. Photo: BHBV

From now until January 15, when participating in Bao Viet Insurance's special promotion program, customers will have the opportunity to immediately receive a shopping voucher worth 5,000,000 VND and a suitcase worth 1,200,000 VND.

Always carrying out the mission of bringing peace and improving the quality of life of customers, Bao Viet Insurance not only affirms its leading position in the insurance industry but is also a "Vietnamese Enterprise - For Vietnamese people" aiming for sustainable values ​​for future generations.

With the mission of leading the industry, Bao Viet Insurance has continuously improved service quality and expanded its influence so that insurance becomes a solid foundation for each individual to confidently reach out and create the future.

Chuong trinh uu dai giam truc tiep 10% phi cung hang loat voucher gia tri dien ra. Anh: BHBV
The promotion program offers a direct 10% discount on fees along with a series of valuable vouchers. Photo: BHBV

Thanks to its outstanding achievements in taking on challenges and innovating to meet the needs of the times, in 2024, Bao Viet Insurance was honored to receive the title of "National Brand - Non-life Insurance Services" awarded by the Government and the international award "60 years of Outstanding Achievements - Vietnam Insurance Industry" from Global Banking & Finance Review.

Trúc An
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