When difficulties follow difficulties...
According to the report "super-app usage habits in Vietnam 2025" published by Cimigo, Vietnamese people average to call technology vehicles 3.04 times and order food delivery 2.83 times per week. This figure reflects that the urban lifestyle is increasingly dependent on technology, which is both an opportunity and a challenge for the 4.0 driver ecosystem and operating platforms.
On the positive side, increased demand helps technology drivers have more vehicles, orders and a more stable source of income. However, the downside of this "hot growth" is the prolonged work pressure: many drivers have to work continuously, especially during peak hours when the number of bookings exceeds their capacity. Not only that, the talented people are also feeling more pressure from increasingly high discounts and strict policies from businesses. When income is no longer commensurate with effort, plus vehicle maintenance costs, safety and health risks, many people have expressed their desire for a more fair model with a satisfactory income.
The appearance of TADA - a platform that promotes the rights of driver partners.
Launched in Singapore and officially operating in Vietnam since 2018, the TADA ride-hailing application developed by MVL has chosen a separate direction: not collecting discounts from drivers. This means that all the money collected from each trip is almost completely kept for the driver partner. This model has been effectively operated by TADA in Singapore and Southeast Asian countries.
More than business relationships, this is an ecosystem with the development of both sides
In addition to preferential discounts, the company also proactively offers many forms of practical support by providing quality uniforms at reasonable prices and free donation support. Recently, TADA has also implemented a new helmet replacement program to help partners always maintain the most neat and professional appearance as well as make passengers more confident on each trip.
At the same time, TADA also encourages the working spirit of drivers with peak hour reward programs so that they are ready to "rol" in all situations.
TADA and its special mission for a community of sustainable development
This sharing of founder Kay Woo clearly shows TADA's mission, and we can clearly see that they have always been loyal to this motto since the very beginning.
And from this humane trust, TADA is increasingly attracting more customers and driver partners, as well as receiving countless positive feedback. The brand's growth rate has also recorded impressive improvements this year and promises to be even more explosive.
Hopefully, TADA's promising expansion will contribute to increasingly improving the quality of life of driver partners in the racing era of digital technology services.
