VPBank affirms its position as a "powerful general" when accompanying the legendary G-DRAGON twice

This not only shows the class of the "hamlet", but also proves the smart card tricks and the reputation of VPBank.

"all-in - all-in" chess

First is VPBank K-Star Spark 2025 - where G-DRAGON is one of the performing artists in the role of vedette. Next is the private performance of Mr. Long in the framework of G-DRAGON 2025 WORLD TOUR [Übermensch] IN HANOI, presented by VPBank.

The cost of accompanying the K-Pop king is certainly not small, especially when this "Idol of Every Idol" is always famous in the world with extremely high requirements for brand, production crew, reception, organization...

The two events sponsored by VPBank are only about 3 months apart. This is not simply a show of hands but a testament to the strong financial potential, prosperity of the brand and the prestige for top international artists to collaborate.

Right from the moment G-DRAGON closed the deal with VPBank, the brand had the victory in hand. VPBank becoming a famous sponsor (Title Sponsor) for G-DRAGON 2025 WORLD TOUR [Übermensch] IN HANOI, presented by VPBank affirms the vision and understanding of the brand's customers, once again making the fan community stir. Two consecutive companionships also helped VPBank position its reputation worthy of K-pop legends, on par with international giants.

If all previous world tour events in countries, famous sponsors are powerful global corporations such as HSBC (Hong Kong, China) or UOB (Jakarta)... then the fact that a domestic commercial bank such as VPBank becomes the only famous sponsor in the world tour series is unprecedented, showing the incredible position of the brand.

For the first time with VPBank K-Star Spark 2025 - a music festival with many artists (including G-DRAGON) can be considered a lucky draw for VPBank. But by the second time, it was clear that the story was no longer a game of luck, especially with the world tour status of a global top server star like G-DRAGON.

When he arrived in Vietnam in June, anyone could see the strong influence of G-DRAGON in all aspects, from the explosive interaction on social networks when the information was just a poster on the VPBank fanpage, to the spending of fans and the brilliant seven-color chrysanthemum license plate at My Dinh Stadium (Hanoi).

Strong people are quiet but reputable, understand people's hearts

Rumors about G-DRAGON in Vietnam have appeared since last year, with information that he will be present at a music festival (later VPBank K-Star Spark 2025) and his own concert.

However, before the official announcement, VPBank was always quiet as if it had nothing to do, even among the rumored matches on social networks, few people mentioned this brand. And then, "Bang bang bang", when the report was published, VPBank appeared in the surprise of the public in accordance with the final standards.

That glorious silence until the last minute also helps VPBank avoid bad dramas before the announcement date. Perhaps the prestige and ability to be absolutely confidential from the previous cooperation have become the premise for this "general" to successfully negotiate a second time.

VPBank has proven that G-DRAGON's trust is not wrong when G-DRAGON 2025 WORLD TOUR [Übermensch] IN HANOI VPBank's VPBank Presale tickets, presented by VPBank, have been quickly sold out, creating a wave of real-time fomo in the community.

In its way of announcement and promotion, VPBank also shows a quiet but meticulous, consistent attitude and respect for partners. Remember the poster released at midnight with the shape of missing chrysanthemums joined from precious stones that created an earthquake on the internet.

A series of fanpages and brands changed their logos to "follow" the poster from VPBank, creating a new trend that Korean media also reported loudly. In welcoming "Mr. Long" back, VPBank also prepared two giant astronaut statues - familiar "mascots" associated with G-DRAGON when launching the beverage product line "PEACEMINUSONE Red Highball" a collaboration product between PEACEMINUSONE (GD's fashion brand), Galaxy Corporation (GD's management company) and Brewguru beverage company (Buruguru).

VPBank's efforts are worth it as these activities contribute to enhancing the brand's connection with artists and fans - their target and potential customers.

The story of G-DRAGON and VPBank's 2 sponsorships is "noisy" and an interesting case-study in brand making. That is the presence affirming the financial capacity and courage of the brand, showing the ambition to reach out to the international community and the ability to make that ambition come true.

VPBank is clearly demonstrating its strategy of building an integrated, youthful, and modern image through catching the mass cultural trend to reach the hearts of target customers. In its game, VPBank affirms itself as a beautiful player: Following rules, respecting customers/partners, being calm, professional and keeping trust to the end.