On days close to the God of Wealth, many gold business streets recorded a bustling buying and selling atmosphere from early morning. People take advantage of going to buy gold for good luck at the beginning of the year, while businesses accelerate production, distribution and organize services to avoid overload.
Representatives of a business establishment of Bao Tin Minh Chau on Tran Nhan Tong street (Hanoi) said that the unit is focusing on operating on peak days. The business said that it has prepared goods early with a large quantity of Rong Thang Long gold and 999 gold products. 9 diverse weights and designs.
Along with goods, the service process is also activated at a high level. The consulting - payment - delivery stages are streamed "one-way", helping to shorten waiting times. Gold purchasing machines and automatic payment machines are synchronously arranged at many facilities to increase transaction speed.
Security work is tightened during busy times. Businesses coordinate with functional forces and internal security teams to ensure safety for customers and property" - Ms. Hoang Thi Thuy Van (Head of Gold Business Department of Bao Tin Minh Chau) shared.
To reduce the load on hot spots, Bao Tin Minh Chau opened an additional facility to buy and sell Thang Long Dragon Gold 999. 9, and at the same time expanded the space at some stores with a large number of customers at No. 4 Mai Hac De (Hai Ba Trung - Hanoi) from February 24 and No. 139 Cau Giay (Hanoi). The enterprise also prepared free drinking water and snacks to serve customers while waiting for transactions.
Talking to Lao Dong reporters, a media representative of Phu Quy Jewelry Joint Stock Company said that preparation work is being implemented from the product stage. This year, the enterprise introduced a 9999 gold sample weighing 1 chi, printed with the God of Wealth image in the style of Dong Ho folk paintings.
Mr. Nguyen Huy Minh (In charge of communication of Phu Quy) said that from design, manufacturing, inspection to packaging are all being accelerated to be supplied to the market in time.
Not only aiming for the demand for good luck at the beginning of the year, the new product is also expected to create a highlight on cultural elements. According to Mr. Minh, the image of the God of Wealth in folk art is not popular, many ancient paintings have gradually faded. Restoring this image on gold material is considered a way to refresh the product and at the same time evoke traditional values.
In parallel with that, the store system is rearranged to improve service capacity. Staff are strengthened, and transaction counters are organized more scientifically to reduce congestion. Businesses focus on small, easy-to-buy, easy-to-accumulate and suitable as gifts product lines.
According to records, the demand for buying gold on the occasion of the God of Wealth this year continues to be maintained at a high level, focusing on small-sized products such as plain round rings and pressed gold bars. Consumption trends show that buyers are increasingly prioritizing products with good liquidity, both for accumulation and convenient for gifting.
Young customers tend to pay more attention to modern design, feng shui elements and aesthetics. In the context of rapidly increasing purchasing power, businesses expect early preparation of goods sources and optimization of service processes to contribute to stabilizing the market in the peak season at the beginning of the year.
