This creates one of the most impressive ticket sales records in the Latin American direct music market. According to Ticketmaster, there are about 1.1 million users simultaneously participating in the virtual lounge to hunt for tickets, of which the pre-sale for club members and fans reached maximum capacity in less than an hour.
A representative of Ticketmaster said that this is one of the ticket sales with the highest demand in the recent history of the Mexican entertainment industry. The traffic is not only from domestic fans, but also recorded from more than 1,300 cities around the world, including many major international centers such as Lima, Bogota, Santiago, California and Texas. This shows that BTS's global appeal is still maintained at an extremely strong level, despite the time the group temporarily interrupted due to military service.
Industry experts believe that Mexico City becoming an important stop in BTS's world tour reflects the rise of this city as a leading music performance center. GNP Seguros Stadium is currently considered a strategic location for international artists, and record ticket sales further strengthen Mexico's position on the global tour map.
Not only culturally significant, BTS's concert series is also expected to create a major economic effect. According to research from the Hyundai Research Institute, BTS's global popularity is directly related to the growth of exports of Korean consumer goods such as cosmetics, food and entertainment products. Experts estimate that each performance of the group can create an economic value of up to about 1 trillion won, when considering spending on travel, accommodation, travel and shopping of international fans.
Ticketmaster assesses that BTS's success this time is not only a commercial achievement, but also symbolic of a cultural movement. The group continues to build deep emotional connections with fans through positive messages and a spirit of integration. BTS's official return with a full squad after completing military service further increases the wave of interest.
In the context of Mexico increasingly affirming its role as the most important K-pop performance market in Latin America, observers predict that the effect that BTS creates in Mexico City will continue to spread to many other cities in the region, contributing to strongly promoting both the economy and global cultural exchange.
