On April 29, the Department of Culture, Sports and Tourism of Dak Lak province informed about the province's participation in introducing tourism and heritage "Dak Lak coffee cultivation and processing knowledge" at the National Tourism Year - Hue 2025 event.
At the event, Dak Lak introduced tangible and intangible cultural heritages, historical relics, festivals, as well as typical local scenic spots.
These heritages include: Kong Chien and Khan Festivals (competitions) of the De people; Social customs and beliefs of the M'Nong celebration of life; Traditional Literature of the De people's words, and many other unique cultural values.
At the Dak Lak Province's common booth, visitors not only enjoy free coffee but also have the opportunity to experience the typical brewing method of this land.
The leader of the Department of Culture, Sports and Tourism of Dak Lak province said that in addition to the series of activities, artisans of the province also performed art performances imbued with the cultural identity of the Central Highlands ethnic group right in Hue city.
The authorities have also actively promoted and advertised tourism products, introducing the potential of scenic spots, culture, economy and society of Dak Lak.
The goal of this activity is to attract tourists and tourism investors to the province.
