On March 28, the Vietnam Cultural Heritage Conservation Support Fund and the Vietnam Ethnic Culture Department, the Institute of Information and Communications Technology CDIT, TikTok platform officially signed a cooperation agreement to preserve and promote the value of Vietnamese cultural heritage on digital platforms.
Spreading the value of Vietnamese heritage through digital platforms
Through the program, the parties decided to implement activities to bring cultural heritage closer to the younger generation. TikTok plays a bridging role, encouraging users to create heritage content, combining technology to revive traditional cultural values.
Associate Professor, Dr. Do Van Tru - Chairman of the Vietnam Cultural Heritage Association and Chairman of the Board of Management of the Vietnam Cultural Heritage Conservation Support Fund affirmed: "The value of cultural heritage accumulated from tradition brings spiritual strength, becoming the quintessence to develop a new culture, a new society in accordance with the new situation".
Within the framework of the event, speakers discussed ways to bring heritage closer to young people, arouse the love of heritage and exploit the potential of technology and digital platforms in connecting young people with traditional culture.
Also in the chapter, heritage lovers are able to explore and admire the collection of Vietnam Heritage paintings, rare treasures and items of cultural and historical value. In particular, guests can also use virtual reality glasses to experience 3D images of prominent heritages such as communal houses, pagodas, or ancient paintings...
Bringing heritage closer to the community
As a platform that many young people are interested in, TikTok contributes to promoting and spreading the beauty of Vietnamese heritage, bringing cultural heritage closer to the younger generation, and promoting pride in Vietnamese national cultural heritage.
Mr. Nguyen Lam Thanh, Representative of TikTok Vietnam, emphasized: Through this platform, we believe that the younger generation will be the pioneers in spreading heritage values, connecting the past with the present, and strongly inspiring the domestic and international communities.
The Vietnam Cultural Heritage Conservation Support Fund will work with TikTok to launch the hashtag challenge #Di SanVietNam campaign, encouraging the participation of TikTok creators and the user community to create content related to the country's cultural heritage.
In particular, the Fund will coordinate to organize field trips to localities with many unique cultural heritages with the support of many content creators such as: Pham Duc Anh, Meo Dat, Ninh TiTo, Cee Jay ...
Tiktoker Duc Anh shared: "As a person born and raised in Ninh Binh, I feel excited and proud to return to my hometown - also the first location in this campaign.
This is an opportunity for me to introduce the beauty of my hometown to my friends, and at the same time call for and invite more friends to join. I believe that, with everyone's cooperation, Ninh Binh will become an attractive destination and attract many people's attention after the campaign ends".
Through experiencing culture, cuisine, natural landscapes, tangible and intangible heritages, listening to historical stories from landmarks, they will contribute to strongly promoting Vietnamese heritage on digital platforms, turning traditional values into modern and vibrant inspiration.
