Changing the way of attracting international visitors
In May 2026, the Hanoi Department of Tourism coordinated with travel businesses to welcome 2 international famtrip delegations from Australia and Japan to survey tourism products and services in the Capital and Northern destinations. This is considered a specific step to concretize the strategy of shifting from image promotion to promotion based on practical experience to attract high-spending international tourists.
According to the Hanoi Department of Tourism, this time's famtrips gather many large outbound travel businesses, capable of bringing international tourists to Vietnam, especially in the long-term accommodation segment, with high demands for services and experiences.
In which, Australia is considered a potentially rich market for tourism in Northern Vietnam.
Mr. Gareth Moore, representative of MTA Travel Group (Australia) said that before the trip, he thought Vietnam would be like familiar destinations in Southeast Asia. However, real-world experience completely changed that thought.
Mr. Gareth Moore shared: "Vietnam has its own colors, beautiful landscapes, many experiences and very authentic feelings. Diversity and depth of experience are becoming a major competitive advantage of Vietnamese tourism. You can spend weeks here and still find new places and experiences every time you return.
Not only possessing landscapes and heritage, Vietnam is also highly appreciated for its ability to meet many different customer segments. From high-class resorts, luxury yachts to indigenous cultural experiences, natural tourism or culinary exploration, all have the potential to develop into products that attract international tourists.
Increase experience depth
BestPrice Travel is one of the travel businesses in coordination with the Hanoi Department of Tourism to welcome the famtrip delegation from Australia this time.
Mr. Bui Thanh Tu - Marketing Director of the company - said that the trend of Australian tourists today is changing sharply after the pandemic. Instead of "quick check-in" trips, this group of tourists is increasingly prioritizing deep experience journeys, slow travel, energy-generating resorts and exploring local culture.
This is also the reason why the famtrip program focuses on introducing destinations such as Hanoi, Ninh Binh, Ha Long and Yen Tu - places that can connect into a seamless journey from culture, nature to relaxation and healing.
Notably, the wellness (health care and healing tourism) and slow travel (slow travel, deep experience) product lines are emerging as a potential direction to attract high-spending international tourists to Northern Vietnam. Destinations such as Ninh Binh or Yen Tu are considered to have great advantages thanks to natural landscapes, quiet space, local culture and increasingly high-end resort systems.
Australian tourists especially love the "local but comfortable" model - meaning they still want to experience local culture but accompanied by convenient, professional and international standard services. If well exploited, this could be a great advantage for tourism in Northern Vietnam to develop a high-spending international tourist segment in the coming time" - Mr. Tu emphasized.
Not only that, Hanoi's continuous reception of international survey delegations such as: Japan, Australia also shows a change in tourism promotion thinking between management agencies and businesses. When partners directly experience destinations, services, infrastructure and work with local businesses, the level of trust will be much higher than just approaching through advertising images.
According to the Hanoi Department of Tourism, with the continuous reception of famtrips from Australia, Japan and many key markets in 2026, Hanoi expects to expand the flow of long-term overnight visitors, high spending and demanding in-depth experience in Vietnam.
