Up to now, neither Sony Pictures nor Lionel Messi's representative has confirmed information about this remuneration.
As soon as the producer released the movie promotional video, the collaboration between the Argentine superstar and actor Tom Holland quickly created a "fever" across social media platforms.
In the short video, Messi appears while searching for Spider-Man before having an interesting meeting with Peter Parker played by Tom Holland.
The combination of football icon and Marvel's famous superhero has attracted millions of views along with countless comments, shares and even the "meme" meme trend from fans around the world.
Immediately after the video was released, many viewers asked whether Messi would be featured in "Spider-Man: Brand New Day". However, sources confirmed that this is only part of a promotional campaign and the Argentine national team captain will not appear in the main content of the movie, scheduled to premiere on July 31.
According to reports from Winna FC, Messi may have received a fee of up to 15 million USD for this short appearance. If the information is verified, this will be one of the most valuable advertising contracts ever for an athlete in a film promotion campaign.
The huge income continues to show Messi's special commercial value. Besides his illustrious football career, he is still a face sought after by many leading brands and entertainment corporations thanks to his strong global influence.
Not only shining off the field, Messi is also maintaining impressive form at the FIFA World Cup 2026. The Inter Miami striker is currently leading the Golden Boot race with 6 goals, making a great contribution to helping Argentina go deep in the tournament.
Before Lionel Messi, it was no longer uncommon for world football superstars to act in movies as well as participate in film promotions. Typically, football king Pelé played the main role in the classic movie "Escape to Victory" (1981).
Next is David Beckham, who not only promotes but also directly participates in hit series such as "Goal!", "The Man from U.N.C.L.E." (2015) or "King Arthur: Legend of the Sword" (2017).
Inviting football superstars to participate in promotion is becoming a familiar strategy for many film studios. With global influence and a large number of fans, names like Lionel Messi, David Beckham, Neymar help films create a strong spreading effect on social networks, attracting the attention of a large audience right from the promotion stage.
