Talking to Lao Dong reporters, show organizers and performance companies said that the heat of the artists coming out of the two shows Anh trai say hi, Call Me by Fire is "unprecedented". A series of names are listed in the list of artists with the most shows on the market today, including HIEUTHUHAI, Soobin Hoang Son, Isaac, Duong Domic, Jun Pham, Bui Cong Nam...
Show organizers and performance companies say that the "big brother" lineup is so hot that it is changing the year-end performance market, devaluing show fees, and creating new turning points.
Ready to invite artists in a group model
Just a year ago, the band model was considered unviable in the Vietnamese performance market. Many reasons were given by experts, including the fact that show organizers were “afraid” to invite bands because of the high costs, from food and travel to high salaries.
Reality has proven that a series of music groups formed according to the Kpop model have disbanded one after another. The performance market in Vietnam for decades has still favored solo singers, as the cost for solo singers is always "lighter".
However, after the heat of the two "brother" reality shows, the show organizers said, "when the artists in these two shows appear together, their appeal seems to resonate, increasing many times over."
Currently, many performance companies take advantage of the appeal of the “big brothers” to continuously organize many large and small shows. Brands and businesses compete to organize anniversary celebrations and year-end customer appreciation programs, and also “thoroughly” invite many “big brothers” to participate to increase appeal.
A business in the Central Highlands region has just successfully organized a concert attracting 15,000 spectators by inviting 3 "brothers" Duong Domic, Isaac, and Erik to participate.
A representative of a business shared, “It seems that after a long time participating in reality TV together, there is a connection and understanding between the artists, they interact and perform together very well. Therefore, when organizing shows, the units tend to invite many artists from the same program Anh trai say hi, or Call Me by Fire to participate to increase the attraction.”
Show prices skyrocket over time
The salaries of the "older brothers" are said to tend to increase over time when concerts and large and small shows are held continuously at the end of the year.
“Duong Domic's show fee has doubled since he participated in Anh trai say hi and up to now. HIEUTHUHAI is very expensive, even if he had money, he still couldn't invite HIEUTHUHAI at this time, because the rapper has a very busy schedule, plus he chooses the shows to participate in" - a representative of a business shared.
Accordingly, HIEUTHUHAI's performance fee can be up to 750 million VND for 3 songs at a large-scale concert organized by a business. The performance fee is not fixed, it will depend on the scale and purpose of the show organized by the units.
With large-scale shows organized by businesses and brands, many "big brothers" like Erik, Isaac, and Duong Domic can receive from 300 to 500 million VND for 3 songs.
Sold out in minutes
The Anh trai say hi concert at My Dinh Stadium with a capacity of 30,000 spectators hung a sign saying “Sold out” after only 2 hours of opening on November 7. Accordingly, each time slot, the number of tickets “sold out” is calculated in minutes. Currently, on all social networking platforms, “black market ticket” transactions and transfers are taking place vigorously. Many tickets have been “inflated” to high levels and are still sought after by audiences to attend the concert on the evening of December 7.
On November 12, Call Me by Fire will open ticket sales for the concert in Hung Yen taking place on the evening of December 14. Tickets for this concert have been sought after since before they were put on sale. The “ticket watch” service has been “offered” on the market. This job supports those who do not have time to buy tickets, they will pay a fee to have the “ticket watcher” help them, in order to get a seat in the audience to watch the “talented” performers.
The bustling ticket market with the unprecedented appeal of the two "big brother" concerts also showed major fluctuations that made the last 6 months of 2024 a miracle for the performance industry.
