Miss Huynh Thi Thanh Thuy has a personal page with 689,000 followers. You are also considered a KOL on social networks. According to Thanh Thuy, your attraction comes from the title of Miss, or from the messages and advertising campaigns that you post on your personal page?
- Perhaps, many audiences know Thuy first of all because of the title of Miss. But for Thuy, that was just the beginning. From that moment on, Thuy was clearly aware of her role, choosing a consistent direction: spreading positive energy to the community. Thuy hopes to be one of the representatives of Gen Z - not only impressing with images, but also with words and actions, contributing to inspiring and creating a positive impact for the community.
How do you define KOL and the influence of KOL?
- For Thuy, KOLs are people who possess influence and are capable of creating a strong impact on the community, especially on social networking platforms. In the digital age, that influence is further extended, helping the message spread to a wide audience, not only domestically but also internationally. KOLs are famous people, but more importantly, they know how to take advantage of their influence in a meaningful way.
Many people believe that KOL-KOC has redefined fame. Previously, "celebrity" was often used for showbiz stars such as singers, actors... who have real fame in real life. Now, social media has its own celebrity ecosystem. What are the similarities and differences in the definition of the word "celebrity" in real life, and social networks - which are still considered a virtual world, according to the beauty queen?
- Whether in real life or on social networks, the common point of "celebrity" lies in the fact that your image, speech or story has the power to spread and impact many people. However, the difference is quite obvious: celebrities in real life often build reputation through professional achievements, talents or specific contributions, which are recognized by the public for a long time.
Meanwhile, social networks create their own "ecosystem", where anyone can become famous thanks to creative content, trends or even just from a moment of spread.
This brings opportunities but also challenges: the speed of transmission on the network is much faster and stronger, so if there is a lack of sense of responsibility, negative impacts can be replicated equally.
For Thuy, the true value of fame, whether in real life or in the virtual world, lies in using that influence to create positive changes for the community.
Previously, the number of followers, shares, likes... of an account could be evaluated and identified as KOL, KOC. But now, all that data can be bought for money. In your opinion, what is the criterion for evaluating the "quality" of KOLs and KOCs when likes and shares can be manipulated?
- For Thuy, the quality of a KOL or KOC cannot only look at the numbers displayed on social networks. What is more important is the real value they bring.
It can be a consistent and clear personal image, a message and content they share, and most importantly, their impact on the community is positive or negative.
A trustworthy KOL or KOC is someone who makes the public ready to listen, sympathize and receive messages, not just attract attention with fake numbers.
And in the digital age, Thuy believes that the audience isIllegal enough to recognize and be able to distinguish between real interaction and fake numbers. Therefore, reputation and sustainability are the final measures.
Miss Thanh Thuy will attend the KOL Conference with the era of national growth - with what mindset, and expectations and expectations?
- Thuy is in a ready mood and sees this as a valuable opportunity to listen to and share beautiful stories with other influential people, spread positive values, and join hands to repel fake news and fraud online. Thuy believes that when we spread the right, sustainable and meaningful things together, we will create a stronger impact on the community.
Thuy hopes that this conference will not only bring positive changes, but also open up new development directions for influential people, to accompany the nation's journey of growth.
