"fever" of game shows with the participation of hundreds of artists
From the beginning of 2025 to now, television has witnessed the spectacular return of a series of game shows and reality shows, attracting hundreds of Vietnamese artists to participate.
From singer, actor to model, MC - everyone is looking for a new "playground" to maintain heat and interact with the audience.
One of the most mentioned programs at this time is "Anh trai say hi", currently airing with the participation of more than 30 artists. The show quickly created a huge impact, from social networks to online platforms. The show is compared to Running Man Vietnam 2025, gathering 7 famous artists and reaching more than 4 million views after the opening episode alone, proving that the attraction has not cooled down.
"Sao nhap ngu 2025" continues to affirm its position in the hearts of the audience with the return of Jun Pham as a rookie, along with guest Hoa Minzy - who brought a cheerful color with a special performance. The appearance of the two artists made the program the focus of discussion on social networks.
In addition, a series of new game shows such as "all-powerful rookie", "10th team", "Gia gia vu" and "Em xinh say hi" released in 2025 are creating a rich TV picture.
All-round rookie is considered an upgraded version of training and survival shows, where players must combine thinking and artistic creativity. Meanwhile, Team 1 vs. 2 and Gia vu ngan have humorous colors, combining elements of tourism, cuisine and unexpected challenges.
In particular, Em xinh say hi is a show aimed at Gen Z, gathering dozens of young artists, fashionistas, and social media idols to express their personalities through music and fashion performances. Thanks to that, the program became a dynamic space for the new generation of artists.
According to statistics from production units, since the beginning of the year, more than 100 Vietnamese artists have participated in game shows broadcast on television and online platforms - the highest number in the last three years.
Artists maintain heat, controversy and shine from game shows
The simultaneous participation of Vietnamese stars in game shows is not only a trend but also a communication strategy to reposition their image in the context of increasingly fierce competition.
The game show helps artists maintain coverage, create cohesion with the public and "heat" their names before launching new projects.
Tran Thanh is a typical example. Throughout the 2025 game show season, he has covered almost all the biggest and hottest programs, from "Em xinh say hi" to "Anh trai say hi" and "Running man Vietnam". After many years in the profession, he is still the "trump card" to help the program increase ratings, while maintaining his personal appeal.
Besides the familiar names, many new faces also shine thanks to the game show. In particular, young singer buitruonglinh stood out at "Anh trai say hi" when he demonstrated his singing, composing and stage personality, and was mentioned a lot by the audience on social networks.
However, not everyone is positively received. The frequent appearance of some artists makes the audience think that they are "excessive coverage", sometimes losing their professional image.
Le Duong Bao Lam was a controversial case when in episode 81 of "2 days 1", he used a food wrap wrapped around his face - an act that was considered offensive and could negatively affect young audiences.
However, it is undeniable that Vietnamese reality TV is reviving strongly in 2025. Game shows not only invest more in content and form but also become a test for artists. Those who know how to take advantage will expand the public, those who lack control can face image risks.
