According to Korean media, actor So Ji Sub's new drama - "Agent Kim reactivated" - is having an extremely impressive start, but congratulations for the success of the work do not only come from TV drama lovers.
One of the most enthusiastic cheering groups is film lovers in Korea, and the reason completely stems from what So Ji Sub has been silently doing for many years.
Agent Kim Reboot" aired on SBS on Friday - Saturday evening last week with a resoundingly successful debut.
The film recorded an average rating (viewership) of 9.5% in episode 1 and increased to 15.7% in episode 2, while the highest real-time rating reached 18.1% (according to Nielsen Korea).
Thanks to that, "Agent Kim Reboot" not only leads the broadcast time slot but also becomes the shortest-running TV series with the highest rating of the week. The film also set a new record when it became the highest-rated work of SBS in 2026 after only 2 episodes aired.
In particular, the fact that a Korean drama surpasses the rating milestone of 15% after only 2 episodes is unprecedented on all television channels since "Penthouse 3" in 2021.
However, besides the impressive numbers, there is also a group of audiences celebrating the success of the film for a more personal reason.
On Korean online forums, many movie lovers expressed excitement when they learned that So Ji Sub's new movie achieved good results. According to them, So Ji Sub has long been famous in the film industry for regularly investing, co-publishing and importing many quality international art films to Korea.
Over the years, So Ji Sub has built a special reputation in the film-loving community by contributing to bringing many foreign films highly appreciated by critics to Korean audiences, including works that were not expected to be commercially successful.
Among the movies mentioned by netizens are "The substance", "Sirat" and "The voice of Hind Rajab". Therefore, many viewers consider So Ji Sub to be an artist who silently supports valuable cinema, even if it does not bring profit.
In an interview, the actor once shared: "Honestly, this is very difficult. I suffered quite a lot of losses and am always in a state of capital deficit. I also didn't think I would do this job for so long. Partly because I feel like I am reciprocating what I have received. Even if I continue to lose money, I still want to continue to do it.
Therefore, many humorous fans think that watching "Agente Kim Reboot" is like a way to "pay back" to So Ji Sub for the movies he brought to Korean audiences.
Many fans admit that they waited a long time before having the opportunity to support So Ji Sub in this way. Some people even said that they used to persistently watch his music videos, just to show their support in any way possible.
Of course, the excitement does not only come from gratitude. Many viewers rate "Agent Kim Reboot" as really attractive. With a combination of action, mystery, family tragedy and So Ji Sub's return on SBS after 13 years, the film quickly became a hot topic.
