At the announcement program, Mr. Tan Van Vuong - Deputy Director of Da Nang City Department of Culture, Sports and Tourism said that in the first 6 months of 2026, the number of visitors served by accommodation establishments is estimated at 9.8 million, an increase of more than 22% compared to the same period last year.
Today's tourists not only want to participate in exciting events, but also seek local experiences, rich in emotions and cultural depth. This is also a requirement for Da Nang's tourism industry in the new development phase. Innovation is not only in the scale of organization but also in the quality of experience and the value that each tourism product brings," Mr. Tan Van Vuong said.
According to the Da Nang City Department of Culture, Sports and Tourism, the Da Nang Enjoyment Festival 2026 will open on the evening of July 23, vividly recreating the space of coastal fishing villages, traditional craft villages of Quang region and modern life today. In addition, from July 22 to July 26, the Country Market Cuisine Space at Bien Dong Park will be a place to introduce typical cuisine combined with displaying traditional local handicrafts.
To exploit the potential of the night economy, the organizers put into operation the "Da Nang Sea Enjoyment Road and Light Kite Night" from July 23 to July 26. The new feature of this year's festival is the "Night Sea Light Gala" event held from July 24 to July 26 at the north beach of Bien Dong Park.
The trend of mental health tourism is also integrated through the "Meditation to Touch Calmness" program at Linh Ung Pagoda (Son Tra Peninsula) on the evening of July 25th and the "Welcoming Sunrise Touching Sea Energy" activity with a yoga performance at Bien Dong Park in the early morning of July 26th. The "Welcoming the Dawn Fish Market Beat" activity at Man Thai beach (July 23rd - July 25th) will bring tourists to directly experience trawling and choosing seafood with fishermen.
The organizers deploy the "Digital Journey to Discover Da Nang" throughout the festival. Tourists participating in completing 10 check-in challenges on city tourism digital platforms will receive souvenirs from the organizers.
Within the framework of the festival, the Sea Sports Arena is also organized sôi nổi with many large-scale tournaments such as: Barefoot Race on the Sea; National Children's Beach Handball Championship; VnExpress Da Nang International Marathon Race; National Youth, Teenager, Children's Table Tennis Championship and Final Round of Lien Quan Mobile APL 2026 Electronic Sports Tournament...
This year's event continues to receive companionship from neighboring localities through a series of liên kết activities such as: An Bang Sea Festival, Co Co River Festival, Cultural - Tourism Festival "Ky Anh Tunnels - Dam River Prairie".
