The announcement was made in the context that many artists under the company have continuously become targets of attacks and the spread of false information on online platforms in recent times.
According to Black Label, the company has cooperated with a law firm to collect evidence and pursue legal procedures for violators. The company said it will apply a no trophy policy for private attacks that damage the image and affect the artists activities. This is a necessary move in the context of the Korean entertainment industry facing more and more cases of harassment and spreading false information aimed at celebrities.
Black Label also called on fans to support by providing information and evidence of violations appearing on social networks, forums and online communities. The company emphasized that this cooperation will contribute to creating a healthier environment for artists to work.
While Black Label issued a statement defending the artist, Rose (Blackpink) - one of the artists under the company is becoming the focus of attention ahead of Grammy 2026. The singer shared in an interview that being nominated for Grammy was a big meaning for her. However, a part of BTS fans expressed disagreement with Rose's way of speaking, saying that her comments were easily misunderstanding about BTS's previous achievements. The controversy quickly spread, but many people also thought that Rose's statement was only personal and not to deny the contributions of the senior group.
The song APT. - a collaboration between Rose and Bruno Mars is currently nominated for 3 categories at Grammy 2026, including Song of the Year and Record of the Year. Rose is also the first K-pop artist to receive a nomination in one of Grammy's four most important categories.
Black Label is currently managed by producer Teddy, under YG Entertainment but operates independently in the artist management area. The company's artist list includes Taeyang (BIGBANG), Rose (Blackpink), Jeon So Mi, MEOVV, allDAY PROJECT, Park Bo Gum, Im Siwan and many other young artists.