The movie "Crushology 101" (Bunny's boyfriend Association) is produced based on a Webtoon with more than 170 million views, telling about Bunny (Roh Jeong Eui) - the best student in the sculpture department.
After breaking up with her first love, Bunny began the journey to find true love and suddenly trapped between Hwang Jae Yeol (Lee Chae Min) and Cha Ji Won (for Joon Young).
It is a series of films "The Message of Thanh Xuan" (Seo Kang Joon) and also has the youthful, school color, the participation of young cast, adequate appearance, the movie "Bunny's boyfriend association" receives the expectations of a part of the audience.
However, as soon as the first two episodes, the film made a forgotten impression in the history of Korean television when reaching the lowest viewer rate for a television film shining at golden hours (Friday, Saturday night).
According to Nielsen Korea, the first episode of the movie "Bunny's boyfriend Association" reached 1.3%rating. In episode 2, the film dropped to 0.9%, becoming a sixth, Saturday drama with the lowest viewership rate of MBC so far. Earlier, the record at the end of this station belongs to the movie "Death Heart".
The film "Bunny's boyfriend" joined the "0% rating club" while his predecessor - "The Youth Message" has ever reached the highest rating of 8.3%, showing the crisis and deadlock of the film series.
According to Newsen, the failure of the film from the old genre, the cast did not own a large fan base, superficial crew in promotion. How to build non -logical characters, forced film situations, and how to divide men into two types of "bad boys is ugly, handsome is kind" that is offensive to viewers.
The Han newspaper said that it was still too early to evaluate the movie "Bunny's boyfriend Association" failed, when dramas such as "strange female lawyer Woo Young Woo", "My bad mother" ... also started with a modest number of viewers before attracting attention through oral transmission and digital platform.
However, compared to its predecessors, "Bunny's boyfriend association" is more pressured, when the film plot has been revealed in Webtoon, and in the near future a series of cult projects, interesting plot, famous cast debut to the audience. Featured among them is the movie "more beautiful than paradise", "magician and evil god".
