Binh Ngo Tet 2026 continues to witness fierce competition as many films are released in theaters, creating a colorful box office picture. Besides the opportunity to reach a large audience, each work also faces its own pressures in the revenue and quality race.
Rabbit ơi!!" - a project directed and starring by Tran Thanh, has a great advantage in media attraction and the crew's experience in conquering box offices. Previous successes have helped the film receive high expectations from audiences. However, that achievement also creates no small pressure: the work must overcome the shadow of previous projects, and at the same time bring a new experience to avoid repeating the familiar formula. In a direct competition environment, content and word-of-mouth effects will play a decisive role.
In another approach, "Mui pho" by director Minh Beta has the advantage of close cultural material, easily creating sympathy during Tet. Exploiting everyday life helps the film reach family audiences - the main audience group during the holiday season. However, the challenge is how to tell a familiar story in a new way, avoiding feelings of safety or lack of highlights. As audiences have more and more choices, differences in storytelling become a vital factor.
My dad's house, one room" marks Truong Giang's return in the role of director and main actor. The advantage of the film lies in the familiar comedy-family style, along with a cast of experienced actors creating laughter. This is a film genre that is often suitable for the atmosphere of the beginning of the year, easy to reach the masses. However, the pressure comes from balancing between entertainment elements and emotional depth. Audiences today not only seek laughter but also expect touching stories. Maintaining the attractive film pace in the context of competitive screenings is a significant challenge.
Meanwhile, "Heavenly Treasure" by director Le Thanh Son has a psychological - family color, aiming for emotions and human values. The advantage of the film lies in the close storytelling style and the participation of a cast of talented actors. This is a direction that can create a unique mark in the entertainment film season. However, the pressure of the film lies in its ability to reach the majority of audiences - something that is not always easy for this film genre. Creating a balance between art and commercialism will determine the box office momentum.
According to observers, the common point of Tet 2026 projects has a clear differentiation when they all possess their own advantages in terms of crew, brand or content material. In parallel, there is competitive pressure on screenings, media and feedback from audiences. A favorable start does not guarantee long-term success if the film does not create a positive word-of-mouth effect. Conversely, works that are highly appreciated for their content can maintain their appeal thanks to their natural spread.
Lunar New Year is originally a time when audiences seek family-based entertainment experiences. Therefore, this year's films all aim for the spirit of reunion and positive emotions. The difference lies in the approach: some films emphasize laughter, some films exploit culture, while some projects focus on psychological depth. This diversity creates a healthy competitive environment, while expanding choices for viewers.
It can be said that the Tet 2026 film competition is not only a revenue race but also a test for film quality and thinking. Advantages and pressure go hand in hand, forcing crews to constantly innovate, from scripts to communication methods.
