Artists wearing branded outfits - accidentally and intentionally
In terms of fashion, artists can choose outfits for aesthetic taste, preferences, or suggested by stylists. However, if an outfit has a clear brand logo/slogan, appearing in public or media, it will be easy to understand it as advertising behavior.
Stylist Kelbin Lei (real name Le Hoang Anh Khoa) is a fashion stylist for famous stars. According to Kelbin Lei, artists wearing branded outfits are often random because it depends on the brand: For example, simply when I like an item ( hang) from a brand that has a logo, it is because I like it, not because wearing clothes with a logo means having an advertising contract.
Singer Doan Truong once held the position of Head of the Production Appraisal Team of a famous brand for shoes and clothing. He shared that it can be divided into 2 cases, 1 is an artist with a contract to be the representative face of brands and labels.
In the second case, the majority of the rest are artists who do not represent the brand. In fact, it is impossible for artists not to wear the outfits of their favorite brands because everyone has different interests.
Actor Khoi Tran of the film "8 Years of Us" believes that the fact that artists wear designer's outfits often comes from a close relationship and both sides are beneficial. Artists are paid to wear costumes and designers are allowed to promote products. Usually in films, I have my own sponsors. They paid for the advertisement by using my image. In addition, I am very proactive in choosing outfits as well as partners, the actor shared.
Vietnamese stars need to be careful when wearing branded clothes
Nowadays, artists not only dress beautifully but also build a brand image. It is necessary to be clear and transparent when promoting, especially in the era of social networks where the image spreads rapidly.
According to singer Doan Truong, when Vietnamese artists wear clothes with a brand logo printed on them when going out, whether intentionally or unintentionally, they must be aware and responsible. Artists need to be careful because if they wear an outfit with a brand logo appearing in front of the media, they often Invisibly advertise that brand, Doan Truong shared.
Sharing the same opinion on the need for Vietnamese stars to be careful in this matter, Khoi Tran emphasized that not all outfits he wore were worn by the partner. "When filming Ta chi 8 sau, I brought 2 suitcases of suits that were sponsored up to several hundred million VND. However, all outfits must still follow my direction. Not that the sponsor wanted me to follow. Each artist will have their own point of view. But for me, if the outfit doesn't work, I will worry about it. I do not let myself depend on any advertising sponsor, Khoi Tran said.
Talking to reporters, stylist Khuc Manh Quan said that he was cautious when making things for artists. I never let my artists wear clothes with logos or slogans on their outfits because sometimes I feel sensitive and I cant predict. And also because of my working principle, I always respect the opinions of artists and brands. I often choose plain clothes or clear patterns, not metaphorical to suit, it can be a floral dress, a dress, or a clear look" - Manh Quan shared.
Artists will benefit from being paid to advertise for brands, but there will be risks if the brand is involved in scandals and vice versa.
According to stylists, trouble will arise when a brand is involved in media scandals, such as getting involved in legal disputes, defrauding customers, or harming the community. At that time, artists, whether accidentally or officially collaborating, will be affected.
Therefore, artists need to have their own image and media censorship team. When cooperating with brands, it is necessary to clearly agree on the responsibilities of both sides in case of a crisis.
