Miu Le's management company apologized and sent a commitment to resolve issues arising with partners and brands. However, the consequences of the incident far exceeded the material values that could be measured.
As soon as the information that Miu Le and her group of friends were arrested and investigated for illegal drug use, the crisis escalated rapidly on social networking platforms.
Media experts assess that this is a big shock, because Miu Le belongs to the generation of young artists with fame, talent, and active activities in the past 2 years.
Compared to previous cases related to banned substances, a series of artists who have been involved in scandals related to drugs/banned substances such as Huu Tin, Chi Dan, former model Andrea Aybar..., Miu Le is the most famous and influential person.
Miu Le is a prominent face of "Em xinh say hi" and is currently having a movie in theaters called "Blood Moon Party 8".
Miu Le's case, following a series of previous cases of artists being involved in banned substances, has created a chain reaction, strongly impacting the audience's trust, causing them to break their trust in the entertainment industry as well.
Across social media platforms, a large number of viewers flooded into the personal pages of many Vietnamese artists, from singers to actors, DJs... demanding that they "prove their dignity", "blood tests", "publicly test positive or negative for banned substances" amidst Miu Le's escalating crisis.
This is an unprecedented trend.
Before the wave of continuous comments, many artists expressed discomfort and spoke out frankly to the online community.
Notably, a male artist also reacted strongly, saying that being asked to "verify his dignity" is unreasonable, even claiming to be willing to do tests such as blood, urine or hair to prove his innocence.
Talking to reporters, Lawyer Hoang Ha (Ho Chi Minh City Bar Association) said that the continuous involvement of artists in scandals of using banned substances has caused the audience to break their faith: "The public does not demand that artists be perfect, but they have the right to expect influencers to know how to maintain minimum limits on law and ethics.
When an artist is entangled in forbidden substances, violence, deception or misleading statements, the audience is not only disappointed with an individual. They also doubt the entertainment environment, doubt the beautiful images set up on stage, screen and advertising," Lawyer Hoang Ha said.
According to the lawyer, condemning artists for violating the law is very necessary and urgent: "The more artists are loved, the more they must understand that glory not only brings benefits. It also places on them the obligation to keep themselves, keep their image".
Media expert Hong Quang Minh assessed that artists are people with great influence, are role models, and idols of a large number of young audiences. More than anyone else, they need to use and use the meaning of their image, reputation, and influence correctly.
Scandals and scandals of celebrities always have a dizzying speed of spread. In just a moment, the crisis covered social media platforms, on all forums. Hundreds of sources of information focused on Miu Le, friends, colleagues, then expanded to the entertainment industry.
Showbiz is "stuck" with negative news sources over the past few days. The relationship between Miu Le and her colleagues is also being "examined" from the perspective of public opinion.
When the glory once praised collapses, disappointment easily turns into harsh criticism, even spreading into a boycott effect and "investigating" the entire showbiz professional environment.
As crisis handling expert Le Ngoc Son said, "Artists are people who enjoy many privileges and benefits from the love of the audience. Therefore, when scandals occur, when the audience's trust collapses, it will be a risk - a breakdown of the entire entertainment industry.
