Diversified flower viewing tours, customers finalize tours continuously
In early March, Gia Linh's group of friends (District 10, Ho Chi Minh City) will travel to Moc Chau to see the white plum blossoms. "Last year, when I saw photos of Moc Chau tourism in the plum blossom season, I really liked it and immediately planned to travel this year to see with my own eyes the beauty of the thousands of blooming flowers. I see that the Ho Chi Minh City - Moc Chau tour is also designed with variety, enhancing the experience for tourists, Gia Linh excitedly shared.
Planning to take his family to Japan to see cherry blossoms at the end of March, Mr. Nguyen An (Thu Duc City, Ho Chi Minh City) is referring to the Ho Chi Minh City - Japan tours. "I chose to take a tour to have a available schedule, convenient for families with both young children and the elderly. I find this year's tour prices quite reasonable, and the itinerary is also diverse," said Mr. Nguyen An.
Recorded at travel companies in Ho Chi Minh City, units are busy accepting customers to book tours to see spring flowers, both domestic and international. The tour is designed in a variety of ways, suitable for the needs of tourists.
Talking to Lao Dong Newspaper about the domestic flower viewing tour market, Ms. Tran Thi Bao Thu - Marketing - Communications Director of Vietluxtour Company assessed that this is considered an opportunity for travel companies to grasp and open more short-term tour programs to serve the needs of tourists. This year's flower season is considered more beautiful than previous years, so the number of tourists interested in flower viewing tours has also increased significantly, leading to a quite vibrant tour market. It is estimated that the number of tourists on this demand at the unit will increase by about 35% over the same period in 2024.
With the international tourism market, traditional Japanese routes are full almost every year for departure days. For the Northeast Asian market, this year, tourists tend to register for tours closer to the date. Customers often consult the tour 2 months in advance and check in 3 weeks to 1 month in advance before departure. Up to now, the number of tourists booking tours at the end of March is almost full. The number of visitors is predicted to increase by about 30% compared to last year.
Ms. Tran Phuong Linh - Marketing - Information Technology Director of BenThanh Tourist - said that right after the 2025 Lunar New Year holiday, the unit started launching tour tours to see cherry blossoms, focusing on the Northeast Asian market with famous countries owning beautiful cherry blossom viewing spots such as Japan, China, Taiwan (China) and Korea. In addition, this year, the unit introduced an additional Vu Han route (China). Currently, this is the tour with the highest occupancy rate of the company.
Stable tour prices
According to records, the price of this year's spring flower tour is stable. Some travel companies have also launched promotional programs and incentives to stimulate the market.
Ms. Bao Thu said that with domestic spring flower viewing tours, most of them are day trips or 2 days 1 night, so the price is almost not high and has not changed much compared to last year, about 1 million to under 2 million VND. For longer-term programs, departing from Ho Chi Minh City by flight or car with a package price ranging from 3-7 million VND/guest.
For international tours, tour prices this year are relatively stable compared to last year, almost unchanged, in which tour prices to Japan are still the highest, fluctuating around 40 million VND depending on the program and number of days visited. Destinations to Korea and Taiwan (China) also have a high number of tour bookers because the price is quite good, 14-15 million VND for a 5-day trip.
Ms. Phuong Linh informed that compared to the same period last year, the price of cherry blossom tour in the tourism market in Taiwan (China), China, and Japan is quite stable, without too much difference. In the Korean tourism market alone, tour prices have decreased slightly.
To attract tourists, Viet Travel Company has implemented a discount program of up to VND5,000,000/guest along with gift giving activities. Tourism units expect this year's spring flower tour market to achieve positive results with a high growth rate.
