As of the evening of February 16, the market picture has gradually become clearer: Tran Thanh's "Thỏ ơi!!" is temporarily superior, creating a significant gap with the remaining three films including "Nhà ba tôi một phòng", "Mùi phở" and "Báu vật trời cho".
According to the latest updated data, "Thỏ ơi!!" reached 12.6 billion VND, while "Nhà ba tôi một phòng" reached 4.1 billion VND, "Mùi phở" reached 3.3 billion VND and "Báu vật trời cho" reached 1.2 billion VND. Thus, Tran Thanh's film alone is about 1.5 times higher than the total revenue of the remaining three films combined, a gap large enough to affirm an early advantage in the box office battle.
Tran Thanh continues to prove the "box office formula
The noteworthy point is that "Thỏ ơi!!" does not follow the beaten path of gentle family Tet movies, but chooses a drama, sensational direction, labeled T18 - a choice considered risky when the Tet season is aimed at the general public. However, this difference helps the film create a curious effect, attracting audiences to theaters right from the early stages.
Over the years, Tran Thanh has built a rare position in the Vietnamese Tet film market. From "Dad", "Nha ba Nu", "Mai" to recent projects, films directed or produced by him have all achieved high revenue and created strong media effects. Personal brand reputation, along with a methodical promotion strategy and the ability to create debate on social networks, continues to become a "lever" to help "Thỏ ơi!!" break away right from the early ticket sales stage.
However, experts believe that the long run of the film still depends on quality and audience word-of-mouth. If the content is attractive enough to keep the heat after the first week, the possibility of reaching large revenue milestones is completely feasible.
Truong Giang had a stable start but not enough breakthrough
In second place, Truong Giang's "My Father's House, One Room" reached 4.1 billion VND - not a low number, but still far from the top spot. The film marks the comedian's return to cinema, while taking advantage of the media advantage from familiar stars and the attraction from entertainment programs.
However, in the context of a fiercely competitive market, the film still needs more word-of-mouth boost to accelerate. If it does not create enough content or emotional highlights, the gap with "Thỏ ơi!!" may widen in the coming days.
Pho Flavor" and "Heavenly Treasure" await the opportunity to reverse the tide
Mui Pho" currently reaches 3.3 billion VND, showing more positive signals than initially predicted. The film has advantages in terms of cinema system and close cultural colors, easily accessible to the general public. However, opposing opinions about the content and cast make the work still need more time to prove its box office endurance.
Meanwhile, "God-given Treasure" only reached 1.2 billion VND, temporarily ranking at the bottom of the list. However, the film is still expected to be able to "run a long way" thanks to the quite good feedback from early screenings and the appeal of the main actors. If the positive word-of-mouth effect spreads, the script acceleration next week is not impossible.
Overall, the Tet 2026 film battle is still long, but the data on February 16 shows that the initial battle is clearly leaning towards Tran Thanh. The fact that "Thỏ ơi!!" achieved a revenue one and a half times higher than the total of the remaining three films not only reflects the personal appeal of this director - actor, but also shows that a different strategy in genre and communication is being effective.
If it continues to maintain its form during peak days, "Thỏ ơi!!" is likely to continue to lead the Tet box office.
