Recently, China Central Television CCTV exposed the fact that the Youthit functional food brand forged the origin and fabricated the brand platform.
According to CCTV's investigation, the company's products are introduced as "imported from Australia", but the actual production address is at a car repair shop in China.
Brand stories and international awards are also all fabricated. Experts certifying the product are hired online celebrities. Previously, the selling price of the product was only about 20-40 yuan, but after "transforming" into high-end imported goods and being heavily promoted by celebrities, the price was inflated more than 10 times.
Many stars have acted as representatives and participated in advertising and online sales for this brand such as Tang Thuan Hy, Trieu Lo Tu, Ly Nhuoc Dong, Tran Nghien Hy, Minh Dao, Chuong Tieu Hue, Y Nang Tinh, Ngo Han, Lam Doan...
When the incident broke out, Ly Nhuoc Dong was one of the first famous artists to apologize for not thoroughly checking and verifying the origin of the product.
Ly Nhuoc Dong committed that customers who have purchased products from her livestream or store will be refunded immediately when contacting the crew, regardless of the purchase time or whether the product has been opened or not.
Actors Minh Dao, Tran Nghien Hy, Chuong Tieu Hue and Y Nang Tinh also successively spoke out to take responsibility for advertising product sales, and announced unconditional refunds to customers under the "pre-refund" mechanism or 7 days after confirmation of the application.
Many artists commit that in the future they will censor cooperative brands with higher standards.
Blogger Ha Thi Van even strongly "corrected mistakes" with a "pay 1 get 3" policy, with a minimum compensation of 500 yuan.
But there are still many sellers who only accept refunds for unopened products within 90 days, even some people only refund 15% with commission, or remain silent so that buyers can claim the brand themselves.
Meanwhile, actor Tang Thuan Hy - who used to be the brand's representative - said that he had a short-term cooperation with the brand from June 2024 and ended it at the end of 2024. During the cooperation period, the actor's side fully fulfilled the responsibility of inspection within its capabilities.
However, through this incident, Eric Tsang's team sent apologies to those affected, and realized that it is still necessary to improve in stages such as closely monitoring brand information and communicating with the public.
Trieu Lo Tu - the actress who was once the representative of this brand - still maintains a silent attitude.
