After the document of the Ho Chi Minh City Party Committee's Propaganda and Mass Mobilization Committee sent to the Ho Chi Minh City Department of Culture and Sports, the Ho Chi Minh City Music Association proposed to carefully consider inviting artists with "culturalally lost" behaviors or products to participate in activities and events organized by the city, on music listening platforms, a series of MVs that have "disappeared".
Although not mentioned in the official dispatch, famous singers and rappers such as Soobin Hoang Son, Rhymastic, Binz... have quietly removed music products with standard lyrics. Soobin Hoang Son hid the song " your Law" in the album " issu it up". Rhymastic has hidden many songs such as Ve Hoa, SS Swag and Chua bao cheer ly. Many famous MVs of Binz such as Krazy, They Said, Thoi anh khong luoc thi deu lang le bien mat.
The fact that a series of famous rappers were mentioned, from HIEUTHUHAI - champion of Anh trai say hi, to Phao, G-Ducky, Andree, B Ray... and the move of the rappers (not mentioned) also quietly removed the product, showing a big change in hip-hop in Vietnam.
hip hop culture, including rap music - which is considered an "underground" - always operates with a relatively large free space, no rules about commerce, no rules about creativity, promoting personal ego... Now we have to change.
Rap (abbreviated from rhythm And Poetry) is a music genre that is free and instinctive, originating from a long time ago - around the 1970s in Europe and America. Rap is considered the music of the street, the voice of poor workers in the face of social problems. Rap has become a trend that makes hip hop culture popular in the US.
Rap has had a strong influence on Vietnamese music in the past 5-7 years when rap competition programs were broadcast on television.
In 2020, two rap programs aired at the same "golden hour", King of Rap and Rap Viet. Coming from underground with all the mystery, freedom - rap has brought a new breeze to the mainstream stage. Television exploded in ratings (viewership index) when King of Rap and Rap Viet made rap music a trend that "made waves" in the music market in 2020.
Since 2020, rap has been on the rise. The famous stars of other music genres such as Pop, R&B... have to find rappers to collaborate with every time they release a product. Hot names in the Pop market such as Hoang Thuy Linh, Tung Duong, Orange, Amee... had to " thang" rappers such as Binz, G-Ducky, Karik, B Ray... to increase the heat of the product.
However, the strong increase in brightness in time quickly made rappers and rap music in Vietnam unable to get used to the authenticity on mainstream stages.
A series of rap products were criticized when released, causing the audience to react because of their "hot" lyrics, being sexy, mentioning slang, or being subjective...
This is the nature of rap when operating in the "underground world". Rap emphasizes individual aggression in beef and battle rap (rap fight).
When entering the mainstream, many rappers have not had time to change. Tlinh, MCK or veteran rappers sitting in the chairs of Rap Viet coaches such as BigDaddy, B Ray... have all shocked the audience with their rap lyrics.
These include the MVs May tru May, Ham hot (Bid Daddy), Fever (tlinh, Coldzy)... flooded with sexy images, which were reacted by the audience.
The label of "underground world" became an excuse for many rap products to be flooded with vulgar, sensitive content, metaphorical images about sex and bad things.
Regarding this, musician Giang Son affirmed that this is necessary to purify the music market.
According to musician Giang Son, music - regardless of genre, pop or rock, rap... is a symbol of beauty, aesthetics, education, and humanity, therefore - it is necessary to return music to its true beautiful values.
Musician Luu Thien Huong commented: Reality and creativity in the new framework are the measure of courage and talent. A valuable work must express a personal ego but still convey a positive message, be aesthetic and cultural.
Stricter management of lyrics and aesthetics for rap music will show how much courage and talent the rappers show - when they are creative within the framework of culture and law. It is time for rap to compose to serve the general audience, not just for the rapper himself or the underground world - the definitions that rap was already dependent on too much, before becoming famous.
