Music products with cultural "esepts"
In recent years, rap - a music genre considered a voice reflecting the lives and thoughts of young people - is gradually losing its own identity when many songs contain vulgar, offensive language, even encourage deviant behavior.
It is worth mentioning that these rap songs still attract millions of views and hundreds of thousands of shares on social networks, creating a worrying phenomenon in the life of Vietnamese music.
Musician To Hieu frankly commented: I call them toxic substances in rap music, that is, music products with cultural toxins. It attracts listeners with curiosity and shock, not because of artistic value. Management agencies need to strictly clean up, warn if there are first-time violations, and request the removal of violating products.
However, if artists continue to deliberately re-offend, they need to handle it more strongly, and can ban broadcasting on platforms to set an example and deter others.
In addition, the media must also get involved, clearly informing the public so that they understand what is real art, not just a trick to attract attention. Otherwise, the younger generation will confuse between the new and the deviant".
Some opinions say that some artists even deliberately put the title of the song with a sense of Vice and Viciousness to attract attention. Musician To Hieu affirmed: "I see that clearly. They deliberately "play with words", making listeners discuss, and then increasing the number of views. But that is a banned thing in music. A true artist can use metaphors, say suggestions - but must use beautiful, sophisticated, and literary language.
As for intentional shocking with offensive words, it only shows the author's distorted and uncultured thinking."
Don't hurt the core value of rap
According to experts, the fact that a group of young rappers are following the trend of "cing controversy to become famous" is damaging the core value of rap - which is the reflection of life in creative language, not vulgar words.
Not only has it caused a reaction among experts, this issue has also attracted the attention of management agencies. Recently, the Propaganda and Mass Mobilization Committee of the Ho Chi Minh City Party Committee has issued a document proposing to orient and rectify music activities that show signs of deviation from cultural standards, clearly stating the need to tighten performance licensing and review artistic products with inappropriate content.
The Department of Radio, Television and Electronic Information also emphasized the need for strict correction and restoration of order in cyberspace to prevent negative impacts on the community, especially the younger generation.
Some opinions in the musician world suggest that there should be more specific regulations on reviewing songs before releasing them, while tightening the responsibility of digital platforms when spreading offensive products. Some opinions suggested that artists who intentionally violate should even be temporarily "banned" to set an example for others.
From a social perspective, the explosion of offensive rap partly reflects the taste for easy music of a part of the audience. Many young people are attracted to "shocking" and different lyrics, forgetting that music, after all, is art - must aim for beauty and humanity.
Music needs to reflect reality, but cannot be an excuse to legalize cultural deviations. A healthy musical foundation comes not only from the talent of the artist, but also from the social responsibility in each lyric.
On the evening of October 28, SS Label - the management company of some rappers and singers such as Binz, Soobin Hoang Son, Rhymastic proactively deleted some music videos from the official YouTube channel. In particular, the MVs "They said", "Krazy", "Thoi anh khong choi" (Binz), "Luat anh" (Soobin), "Ve Khoi", "SS Swag", "Chua bao cheer ly" (Rhymastic) have been deleted from the artists' official YouTube channel. The originals of these MVs have created a reputation and attracted many views for rappers.
