Digital museum first appeared at Y-Fest 2025

Mimi Trần |

Each customer experiencing the Digital Museum will become a unique work creatively combined with technology and art. Behind this project is the Fustic Multi-industry Artists Group. The studio cooperates with famous cultural and artistic organizations such as the V&A Museum (UK), international organizations such as the United Nations (Sweden), the World Economic Forum (WEF), Time100.

Entering the Digital Museum, paint a unique digital portrait

Unlike traditional museums, digital museums are a space for experiencing interacting technology with art that has never been seen before, encouraging each participant to become a "co-creative" person. The three main experience areas will take you through stages from curiosity, excitement to pride and emotion. Step in and check in at the AI Y-Fest Studio area to discover the digital version of yourself, move to the Unique Painting regions to paint something you dream of seeing in the new world. The most wonderful thing waiting for you is the "identity Portrait" area by the Fustic group. Studio - prominent multi- industry artists in the field of digital arts - directly perform.

Bao tang so la khong gian trai nghiem cong nghe tuong tac cung nghe thuat chua tung co
Digital museums are a space for experiencing interacting technology with art unprecedentedly

With real-time creation technology from Fustic. Studio - representing new generation creative faces, pioneering in the field of New Media Art - applying technology to artistic experience, combined with Viettel 5G Super speed - No delays, the "identity Portrait" area will bring a special experience, where the faces of each customer experience are recognized, transformed to create a unique digital artistic painting (Mosaic Picture). What is special is that the pieces in that painting are inspired by the landscape, culture and colors of the locality - where Y-Fest stops.

For the first time, each participant is not only an audience member, but also becomes a part of a work of art, carrying a story about local identity and connection with the community. Fustic. Studio - brings Vietnamese creativity to the world and returns to connect young people.

Fustic. Studio A group of artists from the new generation was chosen to make their mark at the Digital Museum

Anh: Viettel
Photo: Viettel

Operating since 2017, Fustic. The studio was founded by three multi- industry artists: Trung Bao, Nam Le, Hai Doan, with the creative orientation of New Media Art - combining art with technology. Fustic. has created many domestic and foreign projects:

· The Echoes of Memoryscape a work that honors Vietnamese cultural identity, funded by the British Council.

· The "Daring" exhibition in Ho Chi Minh City - which attracted more than 10,000 visitors for 5 days thanks to interactive art and technology experiences.

· Re.imagine - a series of classical music, visual arts and artificial intelligence events, and became the first representative in Vietnam to open the United Nations AI for Good Summit in Geneva

· The work "Agentic Voicing natures" - a work of AI-based art, brings a dialogue from the environment through a new form of storytelling. Exhibited in Poland and Switzerland, the work was collaborated by Fustic. and artist Harry Yeff, with collaboration from ElevenLabs and the International Telecommunications Union (ITU).

At Y-Fest 2025, Fustic. The studio brings that global creativity spirit back to their homeland, helping young Vietnamese people realize that technology and art are not far away, but can together create moments of community connection and renew local culture.

Hue opens Y-Fest 2025: Where technology connects hearts and heritages

Y-Fest 2025 - a series of music and technology events organized by Viettel Telecom - officially opened with the theme "SYNC of Heart - Mixing the emotional beat", making Hue the starting point of the journey to connect millions of young hearts across the country. After 3 years of implementation, Y-Fest is now one of the most anticipated music and technology event series for Vietnamese youth. This year, the event returns with a new spirit: not only bringing vibrant stages, but also turning each participant into a part of a creative experience.

The theme SYNC OF HEART Interactive Rap evokes a strong message: technology is no longer just a means of connection, but also a way for people to harmonize and share emotions.

After Hue, Y-Fest 2025 will continue to bring the spirit of "Hoa nhung thuong thuc" to An Giang, Can Tho, Dak Lak, Hai Phong and end with a super music festival in Ho Chi Minh City.

Mimi Trần
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