Many KOC livestreams selling Make Sense brand hairspray
Market Management Team No. 17 (Hanoi City Market Management Sub-Department) has just inspected and temporarily seized more than 93,000 Make Sense brand hairspray products manufactured in China. At the time of inspection, the owner could not present invoices and documents proving the legal origin of these goods.
Talking to a reporter of Lao Dong Newspaper, a representative of Market Management Team No. 17 said that through inspection and comparison of information from the Intellectual Property Office (Ministry of Science and Technology), hairspray products bearing the Make Sense brand are not yet protected in the Vietnamese market.
Notably, while the market management force has just discovered and temporarily seized a shipment of more than 93,000 Make Sense hairspray products without invoices or documents proving legal origin, products bearing this brand are still being advertised and sold on some e-commerce platforms.
According to Lao Dong's records, recently, many KOC accounts (influenced consumers) have conducted livestream sessions to introduce, advertise and close orders for Make Sense brand hairspray products.
A TikTok account named T.L with more than 83,000 followers, posted many advertisements for Make Sense hairspray products. Among them, a product introduction video attracted more than 25 million views.
This account also livestreamed introducing and finalizing the order for Make Sense hairspray product. In the livestream session, when viewers asked about the origin of the product, the account holder affirmed that this is a domestic Chinese product.
Notably, when viewers asked questions related to nearly 100,000 Make Sense products that had just been temporarily seized by the Market Management force, this account affirmed that all Make Sense goods that it was advertising were still "peaceful".
Unexpected confessions from KOC representative selling Make Sense hairspray
To continue learning about the sales process, reporters contacted the TikTok hotline T.L, introducing themselves as a hairdresser and wanting to sell products in the form of Affiliate marketing. The person answering the phone introduced themselves as T.L's assistant.
This person said that T.L is currently receiving goods directly from Chinese partners to livestream advertising and selling goods. "The warehouse in Vietnam only keeps goods to make orders for customers. This item does not have a wholesale policy, if customers have needs, they can only buy on TikTok. Currently, they are facing paperwork," this person said.
When asked about the Make Sense product batch just temporarily seized by the market management force, this person admitted that the above item had been temporarily seized by functional agencies.
They have not replaced the paper stamps outside, the stamps are old, so they do not understand Vietnamese law, so they are being revoked," this person said.
Notably, the person claiming to be T.L's assistant also revealed the amount of products sold each day, of which "closed sale" is about 200,000 units.
When reporters asked if T.L is the exclusive distributor of Make Sense hairspray products in Vietnam, the channel manager said: "We are KOC, this is just a brand we work with. When brands book, we do it".
Reporters continued to ask: "When buying this product, can customers get an invoice?", male manager T.L said he did not understand the issue of invoice issuance. "We only accept bookings and sell on e-commerce platforms in the role of KOC, we do not issue invoices," this person said.
Talking to a reporter from Lao Dong Newspaper, Mr. Le Manh Hung - Head of Market Management Team No. 17 Hanoi - affirmed that the unit will review business channels on social media platforms that are advertising and selling Make Sense hairspray products.
The products we have temporarily seized recently have no invoices or documents. For Make Sense products that are being advertised and traded on TikTok, we will inspect and review the warehouses of these units," said Mr. Le Manh Hung.
Livestream sales must be responsible for product information
Although there is no basis to determine whether Make Sense products are being advertised for sale or livestreamed on e-commerce platforms related to the batch of more than 93,000 products just temporarily seized by Market Management Team No. 17, the origin, source and documents of products being traded on these platforms also need to be inspected and clarified by functional agencies.
Talking to Lao Dong Newspaper, Mr. Nguyen Dang Sinh - Chairman of the Vietnam Anti-Counterfeiting and Brand Protection Association - said that for products that are not protected in the Vietnamese market, advertising and business need to fully ensure regulations on origin, origin, invoices, documents and circulation conditions.
Especially, in the context that functional agencies have just discovered and temporarily seized a shipment of goods of the same brand for inspection and verification due to lack of invoices and documents proving legal origin and origin, according to Mr. Sinh, products of the same brand that are continuing to be advertised and traded on the market need to be inspected and clarified about the source of goods, invoices, documents and circulation conditions.
This inspection is also aimed at clearly determining the origin of each product, avoiding equating goods being traded on the market with shipments that have been temporarily seized by functional agencies.
According to Mr. Nguyen Dang Sinh, the responsibility for controlling the origin of goods does not only stop at the owner of the goods. With livestream sales activities, the responsibility also relates to the person performing the livestream and the subjects participating in the process of distributing goods.
Notably, from July 1, 2026, the E-commerce Law 2025 takes effect, specifying the responsibilities of sellers and livestream sellers.
Accordingly, before conducting livestream, the seller must provide the livestreamer with documents proving that the goods meet business conditions and quality according to the provisions of law. The livestreamer is responsible for refusing cooperation if the seller does not provide complete documents as prescribed.
The law also sets requirements for the content and information provided during livestreaming. Accordingly, livestreamers are not allowed to provide false or misleading information about the use, origin, quality and other content related to goods.
According to Mr. Sinh, these regulations show that livestreamers are not simply product introducers. When participating in sales activities and promoting products to consumers, they must also fulfill their responsibilities according to regulations, including checking relevant documents provided by the seller before cooperating.
93,500 Make Sense products seized
On September 5, Market Management Team No. 17, Hanoi City Market Management Department, said that they had just inspected and temporarily seized 93,500 Make Sense brand hairspray products at a warehouse in the area.
The above goods were identified as being manufactured in China. At the time of inspection, the warehouse owner could not present invoices and documents related to the goods.
According to the Market Management force, all of the above goods are temporarily seized for further verification and handling according to regulations.
