Many high quality agricultural products
Nestled in the Central Highlands, Lam Ha district has a fresh climate, fertile land and beautiful natural landscape.
For many years, Lam Ha district has not only been an ideal tourist destination but also a place that gathers a rich treasure of agricultural products of the Central Highlands.
Not only famous for coffee, Lam Ha district also has valuable agricultural products such as tea, ginseng, macadamia, honey... These agricultural products have contributed to diversifying the local economy and improving people's lives.
Robusta Lam Ha coffee, grown on high hills, is considered an indispensable specialty of this land. With a light, mildly sour taste, a long-lasting sweet aftertaste and a delicate aroma, Robusta coffee has won the trust and love of many customers.
Along with the meticulous production process, from selecting seeds, caring for coffee trees to harvesting and processing, Lam Ha people also devote all their heart to creating high-quality coffee beans, imbued with the typical flavor of the highland region.
Lam Ha macadamia nuts are also famous for their delicious flavor and rich nutrition. Each macadamia nut is the crystallization of Lam Ha's land and sky, bringing a wonderful culinary experience.
Thanks to its superior quality, Lam Ha coffee and macadamia nuts are favored by domestic and foreign consumers.
Mr. Duong Manh Cuong - Director of Sachi Viet Company Limited, in Lam Ha district said: "In addition to typical products that have achieved 4-star OCOP certification such as: Sachi durian, sachi oil, sachi extract and sachi tea,... The company is also focusing on developing macadamia trees.
With extensive experience in cultivation, we have found that Lam Ha has an ideal climate and soil for macadamia trees, especially when combined with new varieties, resulting in high quality macadamia nuts.
The company also focuses on perfecting the drying process - an important factor that determines the quality of the product when it reaches consumers.
"In the coming time, the company is aiming to upgrade OCOP products from 3-star macadamia to 4-star, further affirming the quality of agricultural products and the position of Lam Ha district's agricultural products" - Mr. Cuong shared.
Bringing agricultural products far and wide
Taking advantage of the mild climate and rich soil, Lam Ha district has expanded the area of raw materials to focus on developing agricultural products that meet OCOP standards.
In recent years, Lam Ha district has achieved remarkable achievements when the number of OCOP products increased by 10 products, bringing the total to 42 products.
Currently, the district has 17 products meeting 4-star standards, 22 products meeting 3-star standards and 3 products in the process of being assessed to upgrade to 4-star.
OCOP products have helped enhance the brand value of agricultural products in the district. Thereby, contributing to creating a stable source of income for people, promoting local economic development.
The district's agricultural products not only focus on quality but also ensure production according to sustainable, environmentally friendly processes.
This is an important factor that helps Lam Ha agricultural products have a firm position in the market, especially in the current green consumption trend.
This orientation not only protects the environment but also increases consumer confidence, opening a solid direction for local OCOP products in the market.
Mr. Le Van Thiem, Head of the Department of Agriculture and Rural Development of Lam Ha district shared: “OCOP products are not only agricultural products, but also represent local culture and values. Therefore, we always focus on investing in product quality and supporting farmers and businesses to improve OCOP standards."
According to Mr. Thiem, the most prominent are capital support programs for business entities, investment in equipment to improve quality and upgrade products.
The authorities also support businesses in improving production processes and packaging designs, helping the district's products to be competitive in the market, while still ensuring environmental friendliness.
With continuous efforts, Lam Ha district has been affirming its position as one of the leading localities in developing sustainable agriculture. From there, it contributes to bringing Vietnamese agricultural products to the international market.
