Ranger, Everest, Transit maintained their leading positions in the segment. Territory and Explorer witnessed positive growth. To achieve this achievement, Ford Vietnam has continuously strived to improve product quality while identifying customer experience as a point of difference compared to competitors.
Since their launch, Ford's New Generation vehicles, especially the Ranger and Everest, have been highly appreciated by experts and customers, redefining standards in competitive segments.
Ford Ranger is popular for its range of technological equipment, powerful design, solid chassis, segment-leading soundproofing and reasonable cost of use. Currently, Ranger is the pickup model with the most versions including XL, XLS, XLS+, Sport, Wildtrak, Stormtrak and Raptor to meet all needs from work, family to passion for discovery.
In April 2024, Ranger Stormtrak was officially revealed with an upgraded appearance and a smart rack system that appeared for the first time in the segment, consolidating its leading position in the pickup segment for the 12th consecutive year with more than 17,000 vehicles, an increase of 7% over the same period last year.
Ford Everest - Ford's signature SUV - is a blend of durable power and relaxing comfort, ideal for families and adventurous individuals. Aiming to conquer high-end customers, Everest Platinum was born with many upgrades in interior, exterior and amenities such as the largest 20-inch alloy wheels in the segment, ventilated and heated leather seats, 10-way power front seats, 3-position driver's seat memory, 12 B&O speakers.
To date, Ford Everest has maintained its top 1 position in the mid-size SUV segment, continuing to grow with sales of nearly 10,900 vehicles, 9% higher than in 2023, bringing the total number of New Generation Everest vehicles delivered to Vietnamese customers to 73,400 vehicles.
Along with Ranger and Everest, the All-New Ford Transit confidently sets a new standard in the light commercial vehicle segment since its arrival in Vietnam in July 2024 with 3 versions: Trend 16 seats, Premium 16 seats and Premium+ 18 seats, the largest in the segment, a series of amenities such as 12.3-inch dual screens connecting Apple CarPlay and Android Auto wirelessly, electric sliding doors, air-conditioning vents for each position and a comprehensive business solution package "Upfleet".
To date, Ford Transit has maintained its top 1 position in the segment with more than 5,000 vehicles sold in just 6 months of opening for sale at the end of the year.
Officially present in Vietnam in October 2022, Territory continuously sets sales records. Just 1 year after its launch, more than 10,000 Territory cars were sold. From the beginning of 2024 until now, the car model has maintained its position in the top 2 sales in the urban C-class SUV segment with nearly 16% market share. It is expected that by the end of December, Territory will reach 8,000 cars sold in the year.
Sales success comes not only from product quality but also from a comprehensive service experience. Last year, Ford Vietnam launched an e-commerce platform that serves the ordering process and 4-hour or free mobile service - a model that first appeared in the Vietnamese automobile industry.
With the online shopping platform, customers can easily search for information, choose a vehicle and place an order with just a few clicks, ensuring convenience, transparency and safety in the digital age.
The 4-hour or free mobile service is a source of pride for Ford as Vietnam is the first market globally to deploy this service model. Using connected data, the system is able to track when a Ford vehicle needs maintenance and remind owners to book a mobile service at their preferred location, ensuring a fast and efficient experience anytime and anywhere customers need it. Ford Vietnam has deployed 54 mobile maintenance vehicles nationwide, performing more than 1,000 services with an on-time completion rate of 99%.
Continuing the goal of enhancing customer experience, Ford improves existing utilities such as Online Service Scheduling, Vehicle Pickup and Delivery, FordPass, Ford Expert, Explore Your Ford Vehicle through continuous survey and analysis of user opinions.
“Over the past year, the new vehicle versions and service initiatives launched by Ford are a response to customers’ expectations for a convenient, safe and efficient vehicle usage cycle. With a commitment to making every customer journey memorable, we will conquer higher goals, bringing the best experience to customers," said Mr. Ruchik Shah - General Director of Ford Vietnam.
