The Korean company is supporting 100% of Palisade's registration fees, giving the car a starting price of only about 1.3 billion VND, equal to the price of the Ford Everest Titanium 2.0 AT 4x2 version. While Santa Fe has completely eliminated the engine version to leave a market gap for Ford Everest, with the subsidy move, Palisade with a gasoline engine completely filled the gap, even more attractive Palisade because the segment of this car is on par with Ford's largest car in Vietnam, the Ford Explorer.
The Hyundai Palisade has a very large space with overall dimensions of 4,995 x 1,975 x 1,785 mm and a wheelbase of 2,900 mm. The 6-seat version with a row of 2 is the multi-way power-adjusted Captain Seat, with dried and cooling according to commercial standards.

Meanwhile, the third row of seats is a rare plus in the segment. Adults can sit in the back row without having to bend their legs or "travel" in a position that not all models can handle well. Everest uses a traditional 7-seat configuration with a bench between 3 seats, without the Captain Seat option, so the space and amenities for passengers sitting behind on Everest are quite good.
Compared to the Ford Everest with the corresponding specifications of 4,914 x 1,923 x 1,842 mm and a wheelbase of 2,900 mm, the Palisade is slightly larger in overall size, while thanks to the difference in smart space arrangement, such as removing the gearshift and replacing it with a clutch structure, the Palisade's interior space is somewhat spacious than Everest.

The Palisade's interior is equipped with 3-zone automatic air conditioning to help each row of seats adjust the temperature separately, the air vents for all 3 rows, a rear window sunroof, a wireless charger, 2 charging ports on each row of seats and a 12-speaker Infinity premium sound system.
While Everest has the advantage of off-road capability, Palisade shows a clear priority to the feeling of passengers behind; an important factor for users with families or who need to carry passengers regularly.
The two vehicles Hyundai Palisade and Ford Everest are both equipped with the ADAS premium driving assistance package with different names with high-end features such as adaptive cruise control - Smart Cruise Control (or Auto Cruise Control), automatic lane keeping, blind spot warning, 360 camera.
Hyundai Palisade uses a monocoque chassis system for a more balanced and sturdy feeling on trips, while Everest uses a more flexible off-road chassis system. However, with the same segment as Everest, while the price is equivalent, the Hyundai Palisade is a fairly good choice.