Skin care product marketing hype is rampant

NGUYỄN LY |

HCMC - With skin care products, if the seller does not clearly understand the origin and uses before marketing, the customer will be the one who suffers.

With a social media account of more than 35,000 followers, Ms. Lan Anh (name changed, HCMC) easily qualifies to do affiliate marketing with products. Ms. Lan Anh chooses the cosmetics industry to promote, introduce and sell products through affiliate marketing, receiving a percentage of commission for each product sold.

However, sharing about the downsides of this form, Ms. Lan Anh said that there are many products she has not used. However, because of the large sales volume and high commission percentage, she still decided to advertise, attaching product links for customers to buy.

“I saw that many people were buying those products, so I thought they were good and recommended them to everyone,” Lan Anh shared.

Ms. Nguyen Thi Ly (53 years old, Dong Nai province) wanted to buy a product to treat melasma and skin pigmentation due to aging. After seeing the advertisements on a popular application, Ms. Ly decided to buy a set of cosmetics to treat melasma and skin pigmentation for 2,500,000 VND. However, after 2 months of use, Ms. Ly's skin not only did not improve but also became more pigmented.

“Nowadays, if anyone recommends buying something online, I am very scared. Not only will I lose money, but it will also be worse,” Ms. Ly shared.

Master, Doctor Nguyen Duy Quan - Department of Dermatology, Dermatology Hospital - said that the cosmetics that patients use often do not clearly state the ingredients and origin. The common point of these cosmetics is that they often contain corticosteroids, hydroquinone, mercury...

These are unsafe substances, when applied to the skin, they cause rapid whitening, so they are popular with women. However, long-term use of these products will make the skin thin, dilate blood vessels, make the skin sensitive, peel, and worse, lead to infection, scarring or skin pigmentation disorders that are difficult to recover.

These complications are very difficult to treat, often take a long time, and sometimes require the application of many modern technical means to restore the patient's original skin condition.

In addition, there are cases where patients have stopped using cosmetics, but the skin damage continues. Even more dangerous is the phenomenon of "dependence" on cosmetics, meaning that when stopping using these cosmetics, the skin will become itchy, red, acne, and darker pigmentation.

Doctor Quan recommends that women should not only believe in advertisements about the immediate beauty effects of cosmetics. When choosing skin care products, it is necessary to choose products with clear origins, safe ingredients and most importantly, suitable for the skin.

NGUYỄN LY
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