After a period of strong increase, the land plot market is showing remarkable developments. Surveys from the market show that the price level in some areas has decreased sharply compared to the peak level previously set, many places recorded a decrease of 50-70%. On real estate platforms, many advertisements "price reduction", "urgent liquidity", even cutting losses of billions of VND per plot have begun to appear.
On a real estate sales platform, a residential land plot in Minh Tri commune, former Soc Son district, now belonging to Kim Anh commune, Hanoi, is offered for sale at 2.05 billion VND. The land plot is 100m2 wide, 6.2m frontage, equivalent to 20.5 million VND/m2. According to the content posted, land owners need to liquidate urgently and accept "cutting a loss of 500 million VND".
On Cao Lo street, Uy No commune, former Dong Anh district, now belonging to Dong Anh commune, Hanoi, a land plot was advertised on Batdongsan.com.vn with the content "heavy loss cut", "bottom price". The land plot is 52m2 wide, 4.5m frontage, the advertised price is 3.3 billion VND, equivalent to about 63.46 million VND/m2. Historical price data of this platform shows that the popular land price in Uy No commune in July 2026 was 131 million VND/m2, an increase of 22.4% compared to the same period last year. However, this price decreased by 24.3% compared to the peak of 173 million VND/m2 in February 2026.
Thus, the price of the land plot advertised for "heavy losses" is only about 48% of the common price in the region in July 2026.
Another case in Nguyen Khe Urban Area, former Dong Anh district, now belonging to Phuc Thinh commune, Hanoi, was advertised with the content "cutting losses of 1.5 billion VND". The land plot divided into plots is 80m2 wide, 5m frontage, offered for sale at 7.2 billion VND, equivalent to about 90 million VND/m2.
Price historical data shows that the popular land plot price in Nguyen Khe Urban Area in the second quarter of 2026 was 117.6 million VND/m2, an increase of 13.3% over the same period. However, this price level is 11.2% lower than the peak of 132.5 million VND/m2 in the first quarter of 2026.
According to the Vietnam Real Estate Market Assessment Research Institute (VARS IRE), land plots continue to be the segment under the largest liquidity pressure in the market restructuring process.
Products that are mainly traded based on planning information or future price increase expectations are facing many difficulties, although selling prices in many areas have been significantly adjusted. Many investors have lowered profit expectations, even accepting price reductions to recover capital, but purchasing power has not improved.
Mr. Nguyen Chi Thanh, Vice Chairman of the Vietnam Association of Realtors (VARS), said that the situation of reducing offering prices on the transfer market, even cutting losses in purchase and sale contracts, is concentrated in the group of investors using large financial leverage.
However, compared to the hot increase of 30-40% in the previous two years, the current decrease is "not significant, house prices are still high". With unit prices fluctuating from 80-100 million VND/m2, home buyers are still very cautious and continue to wait for the market to fall back to a more suitable price range.
Mr. Thanh predicts that from the fourth quarter of 2026, the pressure to sell off of the group of investors using financial leverage may increase when the new supply and the supply of goods preparing to be handed over reach tens of thousands of units. Among them, "shocked" products with full legal status, reputable investors and suitable selling prices will have liquidity.
