According to Savills Vietnam, in 2026, the Hanoi real estate market is expected to have a clear differentiation by region and segment. Regarding the apartment segment, the average primary price has reached about 102 million VND/m2.
Sharing with Lao Dong Newspaper, Ms. Do Thi Thu Hang - Senior Director of Consulting and Research Department of Savills Hanoi - said that in the context of high apartment prices, this directly affects real housing purchase demand as well as investors' profit margins. When profits are no longer as expected, buying and selling activities tend to decrease.
In addition, the increased interest rate level also affects both buyers and investors when putting products on the market. Buyers are forced to carefully consider their financial capacity in the coming time, thereby affecting the volume of transactions and the number of apartments sold on the market in the short term.
Regarding price movements, Ms. Hang said that the market is showing signs of stagnation. However, this stagnation is short-term, especially in projects with good locations and reputable investors, because input costs are still high, so the possibility of deep price reductions is not high. For inner-city products with good locations and high quality, selling prices may continue the trend of slight increase in the coming time. Meanwhile, projects in areas outside the center, such as outside Ring Road 3.5, will have more reasonable prices.
In the coming time, the supply of social housing and affordable products tends to increase, helping to expand the target group of buyers. Previously, many people did not have the conditions to buy social housing but could not access the high-price segment, so in the coming time there may be more suitable choices. When the supply is improved and better meets demand, the general price level can be adjusted in a more reasonable direction" - Ms. Hang shared.
It is forecasted that in the period after 2026, especially from 2027-2028, affordable products are expected to increase, contributing to partly solving the remaining shortage.
Regarding segments, Ms. Hang said that in the first half of 2026, Grade B apartments will continue to be the leading segment in the market. Grade A apartments also increase market share because many projects have completed legal procedures and are being launched for sale. Meanwhile, the supply of Grade C apartments is still limited, leading to a supply-demand imbalance. If procedures are accelerated, more affordable products may appear in the second half of 2026; otherwise, this supply may have to wait until after 2026.
For the villa and townhouse segment, the supply is still quite abundant but the selling price is high. Therefore, products with small areas and reasonable prices such as townhouses tend to attract buyers more than villas or townhouses.
In general, Ms. Hang assessed that 2026 is a stage of preparation for a new development cycle of the real estate market. When the economy aims for high growth, economic activities will be more vibrant, leading to continued large housing demand. In the coming time, when supply is more diverse, especially in the affordable segment, the market will gradually balance supply and demand, towards more sustainable development in the long term.
