In May 2025, the land segment in many localities recorded a decrease in interest compared to the previous month, reversing the strong increase trend at the beginning of the year.
According to data from Batdongsan.com.vn, in the North, the number of people looking for land decreased by 5% compared to April. In the Hanoi area alone, interest in land has decreased by 15%, while other types such as apartments have attracted attention again.
The sluggish momentum of the land segment occurred after a period of strong increases from January to March, when prices continuously peaked. The reason is noted to be the impact of the long holiday in April and the cautious psychology of investors in the face of information about new tax policies, along with the event of merging administrative units that are causing changes in planning and legal procedures.
Although the search trend shows signs of slowing down, land prices in many northern localities have remained stable or increased slightly compared to the beginning of the year. Hoa Binh recorded the strongest price increase, up to 67% compared to January 2024, and kept the price level unchanged from the peak in March. Hung Yen is also a bright spot, with an increase of 59% compared to the beginning of the year, unchanged compared to the peak.
Some other localities such as Vinh Phuc, Bac Giang, Bac Ninh also recorded an increase of 47%, 39% and 20% respectively compared to the beginning of 2024. However, compared to the peak in March, land prices in Bac Giang have decreased slightly by 7%, while Vinh Phuc still increased by 14%, Bac Ninh increased by 3%. Quang Ninh increased by 12% compared to the peak, while Hai Phong kept the price almost unchanged.
In the first 5 months of 2025, the level of interest in land in the North (excluding Hanoi) still grew compared to the same period last year. Bac Ninh leads with an increase of 43%, followed by Hung Yen (38%) and Bac Giang (36%). Vinh Phuc and Hoa Binh recorded growth of 11% and 8%, respectively. Quang Ninh decreased slightly by 4% and Hai Phong remained almost unchanged.
However, if compared May with April alone, the data shows that the level of interest has decreased slightly in most localities. Quang Ninh is a rare bright spot when recording a 10% increase, in contrast to the downward trend in neighboring provinces.
In the Central region, land is still the dominant segment, but has also begun to record the level of interest in differentiation. In Da Nang alone, the number of land searches in May decreased by 9% compared to the previous month, while apartments and villas increased sharply. In the remaining Central provinces, the number of people interested in land increased slightly by 2%, lower than the increase of 8% in the apartment segment and 15% in villas.
In the South, the land market is more stable. Ho Chi Minh City recorded a 7% increase in interest in May compared to April, along with an increase for private houses, while villas increased sharply by 22%. Land prices in provinces outside Ho Chi Minh City have not fluctuated much, reflecting the psychology of sellers holding prices.
Commenting on market trends, Mr. Nguyen Quoc Anh - Deputy General Director of Batdongsan.com.vn - said that after a period of hot increase, investors are tending to return to safe and liquid segments such as apartments, especially in provinces bordering Hanoi - where prices are still attractive and supply is expanding. The real estate market is in a cycle of adjusting expectations. Caution is necessary, but in the long term, areas with potential for infrastructure, industry, and urban development will still attract cash flow," he said.
