According to the Real Estate Market Report of the Ministry of Construction, in the fourth quarter of 2025 and the whole year 2025, there was a clear improvement in liquidity. The number of successful transactions increased compared to previous quarters, in which land plots continued to be a segment accounting for a large proportion, while apartments and detached houses showed positive signs of recovery.
In the total number of transactions, apartments and detached houses reached 37,865 transactions, an increase of about 17% compared to the previous quarter and 49% compared to the same period last year. This is considered a signal that real housing demand is gradually returning to the market, especially in major cities.
Notably, land plots continued to dominate with 113,517 successful transactions in the fourth quarter of 2025, an increase of about 8% compared to the third quarter of 2025 and 30% compared to the same period in 2024. According to the Ministry of Construction, land plot transactions are mainly concentrated in areas with synchronous connecting infrastructure and clear planning information.
Mr. Le Dinh Chung - Vice Chairman of the VARS Real Estate Market Research and Evaluation Council, General Director of SGO Homes said that in 2025, the low-rise and land plot segment recorded an increase in asking prices of 5-10%. For the land plot segment, new asking prices recorded an increase of up to 20% due to prolonged supply scarcity.
General assessment of the land plot market in 2026, Mr. Le Dinh Chung - Member of the VARS Market Research Task Force, General Director of SGO Homes - said that land plots are still a segment that investors are interested in, but the level of interest will gradually decrease compared to the previous period.
Reality in the past period shows that when the market faced difficulties, products serving real housing needs, that is, built-up real estate, often had better liquidity, especially in large cities. At the same time, statistics also showed that built-up real estate achieved better price increases and was more sustainable than land plot products.
According to Mr. Chung, the types prioritized by investors in the coming time include apartments in provincial markets and housing projects with synchronous construction. However, the requirements for investors to choose products have also become stricter. If previously, investment was mainly based on crowd psychology or planning expectations, now investors have set clearer criteria.
Regarding areas of interest to investors, Mr. Chung said that 2024 recorded a strong development of the Hung Yen market, and 2025 is Bac Ninh with a high level of excitement.
In 2026, he forecasts that Hai Phong market, especially the old Hai Duong area, will become an attractive new destination for investors. In addition, provinces associated with industrial parks around Hanoi such as Bac Ninh and Hung Yen still maintain a high level of interest, in which Hai Phong is considered a noteworthy new market for the land plot segment.
Mr. Pham Duc Toan - General Director of EZ Vietnam Real Estate Investment and Development Joint Stock Company, said that the land plot segment is trending to gradually shrink in the coming time. The reason is that many localities are currently limiting the licensing of subdivision and land sale projects, because this type easily leads to desolation, inefficient land use and waste of resources.
According to Mr. Toan, in large cities, the licensing of land plot sales projects is almost no longer common. Only in some remote localities, where there is still a need to increase budget revenue, new land plot projects can be considered for implementation, but the scale is not large and local.
However, he believes that land plots are still a segment with certain attraction for investors, especially in small markets in some provinces. With low input costs and relatively safe legal factors, land plots are still considered an attractive investment channel in the short term.
In the long term, Mr. Pham Duc Toan emphasized that under the impact of increasingly strict management tools, the land plot segment will continue to be limited and it will be difficult to develop strongly as in the previous period.
