After a period of prolonged strong price increases, the Hanoi apartment market is recording clearer adjustment signals in the secondary apartment segment. In many projects, apartment prices have decreased sharply. Even many apartments are being offered for sale at prices 1 billion VND lower than in the recent short period, reflecting increasing selling pressure in the secondary market.
A survey on the Batdongsan. com. vn platform shows that in many apartment projects in Hanoi, selling prices are recording a downward trend after a period of hot increase. Depending on each project and apartment area, the common decrease ranges from several hundred million VND to more than 1 billion VND per unit compared to the previous peak price period.
At Golden Silk apartment building (Nghiem Xuan Yem street, Dinh Cong ward, Hanoi), apartments with an area of about 56m2 are being offered for sale for about 3.8 billion VND, equivalent to 68.57 million VND/m2. This price is about 550 million VND lower than the peak price level of the project recorded in March 2026 at 77.8 million VND/m2. Even compared to the common price level of 76.2 million VND/m2 in April 2026, the current asking price is still about 465 million VND lower.
At Eco Green Nguyen Xien (Thanh Liet ward, Hanoi), an apartment with an area of nearly 200m2 is currently offered for sale at about 15.5 billion VND, equivalent to 77.97 million VND/m2. This price is about 1.4 billion VND lower than the general price level of the project, when the popular price recorded in April 2026 was 85 million VND/m2. Notably, the price level at Eco Green Nguyen Xien in April 2026 also decreased by about 3.6% compared to the peak of 88.2 million VND/m2 recorded in December 2025.
In the Ha Dong area, Lucky House Kien Hung apartment building (Kien Hung ward, Hanoi) recorded a fairly strong adjustment. An apartment with an area of 77m2 is currently offered for sale at about 3.85 billion VND, equivalent to 50 million VND/m2. This price is about 1.02 billion VND lower than the general price level of the project, when the popular price is recorded at 63.3 million VND/m2. Notably, the price level at 19T Kien Hung has decreased by 15.1% compared to the peak of 74.6 million VND/m2 recorded in the fourth quarter of 2025.
At The Zen Residence - Gamuda Gardens (Linh Nam ward, Hanoi), an apartment with an area of 106m2 is currently offered for sale at about 10.3 billion VND, equivalent to more than 97 million VND/m2. This price is about 420 million VND lower than the general price level of the project, when the popular price recorded in April 2026 was 101.1 million VND/m2. Notably, the price level at The Zen Residence - Gamuda Gardens in April 2026 also decreased by 5.2% compared to the peak of 106.7 million VND/m2 recorded in February 2026.
According to Ms. Pham Thi Mien - Deputy Director of the Vietnam Institute for Real Estate Market Research and Evaluation, the sale of reduced prices and loss-cutting apartments has appeared since the beginning of 2026, but mainly stems from a part of investors participating in the market during the hot growth period, using large financial leverage, especially loans with principal debt grace periods.
When entering the debt repayment period, in the context of rising interest rates, increased financial pressure forces them to advertise for sale to restructure cash flow. Besides, there are many cases where investors are caught up in the FOMO psychology, buying at a price difference during the market bustling period, now forced to sell when the "surfing" expectation is not achieved. While the supply offered for sale increases, buyers tend to observe and be more cautious, causing liquidity in the secondary market to slow down.
Ms. Mien predicts that this phenomenon will not spread throughout the market but it is difficult to avoid appearing more frequently in some groups of investors and certain segments. In particular, pressure from financial leverage and the adjustment cycle of interest rates is becoming an important factor dominating sales decisions.
In the coming time, when loans enter the stage of having to pay both principal and interest, financial pressure may increase, causing the phenomenon of cut-loss to appear more often, especially in the group of investors borrowing large capital. At the same time, as the supply of apartments increases, price competition pressure will be clearer, especially for products formed in the future. Investors holding this type will have to bear prolonged loan interest costs and not have exploitation cash flow, thereby increasing the possibility of having to sell below expectations.
