After a period of hot increase and continuous establishment of new price levels, the Hanoi apartment market is showing a trend of adjustment in many projects. Many apartments are being offered for sale at significantly lower prices than the peak price period, in the context of slower liquidity and increased financial pressure on a part of investors.
Real-world surveys on the market and real estate transaction platforms show that at Goldmark City on Ho Tung Mau street (Phu Dien ward, Hanoi), a 100m2 apartment is being offered for sale at a price of about 7.9 billion VND, equivalent to 79 million VND/m2. This price is significantly lower than the common price of the project in May 2026 at 83.3 million VND/m2 and about 9.2% lower than the peak of 91.7 million VND/m2 recorded in December 2025.
At My Dinh Pearl (Tu Liem ward, Hanoi), a 73m2 apartment is currently offered for sale at 6.8 billion VND, equivalent to about 93.15 million VND/m2. Compared to the peak of 111.6 million VND/m2 at the end of 2025, apartment prices have decreased by about 10.4%.
Similarly, at Xuan Mai Riverside (Ha Dong ward, Hanoi), a 70m2 apartment is being offered for sale at 5.6 billion VND, equivalent to 80 million VND/m2. This price is about 8.1% lower than the peak of 88.4 million VND/m2 recorded in March 2026.
A stronger adjustment was recorded at Lucky House Kien Hung (Kien Hung ward, Hanoi). An apartment with an area of 77m2 is currently offered for sale at about 4.25 billion VND, equivalent to 55.2 million VND/m2, down 15.1% compared to the peak of 74.6 million VND/m2 in Q4/2025. However, compared to the same period last year, apartment prices at this project are still about 46% higher, showing that the long-term price increase trend has not been completely eliminated.
Mr. Le Van Linh, an investor in Hanoi, said that he is selling apartments at Lucky House Kien Hung at a price about 500-700 million VND lower than at the beginning of this year. According to him, although he has to accept a significant price reduction, lowering the selling price is necessary to soon find buyers and recover capital for other investment plans.
Market liquidity is currently quite slow, while buyers are increasingly cautious and psychologically waiting. Sellers who want to trade quickly often have to accept deeper discounts than before," Mr. Linh said.
Assessing the current downward trend of apartment prices, Ms. Pham Thi Mien - Deputy Director of the Vietnam Real Estate Market Research and Evaluation Institute - said that the phenomenon of price reductions and loss cuts will appear more frequently in some groups of investors and certain segments.
According to Ms. Mien, pressure from financial leverage and the interest rate adjustment cycle are becoming important factors dominating investors' sales decisions. In the coming time, when many loans enter the stage of having to pay both principal and interest, financial pressure may increase, causing the phenomenon of cut-loss to appear more often, especially in the group of investors using large loans.
Sharing the same view, Ms. Nguyen Hoai An, Senior Director of CBRE Hanoi, said that this is a necessary adjustment after the period when apartment prices continuously increased sharply over many quarters, creating challenges for the ability to pay of real-life buyers. In addition, a part of owners have expired the principal debt grace period, while interest rate fluctuations increase cash flow pressure, forcing them to lower prices to seek transactions.
