Lao Dong's survey on real estate sales pages shows that recently there has been a lot of information advertising apartments with prices reduced from several hundred million VND per unit. For example, at The Ninety Complex project (Dong Da ward, Hanoi), a 65m2 apartment is being advertised for sale at 6.98 billion VND, equivalent to 107.38 million VND/m2. This price is about 314 million VND lower than the popular price level of the project of 112.2 million VND/m2 recorded in the first quarter of 2026. Similarly, at Hoa Binh Green City project (Vinh Tuy ward, Hanoi), a 70m2 apartment is being advertised for sale at 5.4 billion VND, equivalent to 77.14 million VND/m2. This price is nearly 300 million VND lower than the popular price level of 81.4 million VND/m2 recorded in the first quarter of 2026.
According to the Report on Housing and Real Estate Market Q1/2026 of the Ministry of Construction, apartment prices in major cities remain high, especially in the mid- and high-end segments. Primary apartment prices continue to increase due to high input costs, with an average of about 128 million VND/m2 in Hanoi and about 112 million VND/m2 in Ho Chi Minh City.
Notably, in the high-end segment, the selling price continues to be at a very high level but the trading volume is not active. This shows that the gap between the offering price and the market's absorption capacity is increasingly widening, creating adjustment pressure in the coming time.
According to Ms. Le Giang - an apartment broker in Hanoi, the supply of apartments this year has increased, but selling prices are still high. Many new projects in An Khanh commune currently cost over 90 million VND/m2, causing liquidity to slow down significantly. If last year she sold 3-4 apartments each month, this year there were times when it took up to two months to successfully transact one apartment.
In the transfer market, many investors accept reducing profit expectations to speed up transactions. According to Ms. Giang, the market is affected by home loan interest rates, real estate credit control and investor caution. Meanwhile, real housing demand is still large but people's financial capacity is still limited.
Mr. Pham Duc Toan - General Director of EZ Vietnam Real Estate Investment and Development JSC - informed that in the first 5 months of 2026, interest rates and sales rates in the real estate market fluctuated in opposite directions. Interest rates remained high while the success rate of transactions was very low. According to Mr. Toan, many apartments have been put into use but are difficult to sell. If prices are not reduced by about 20-30%, liquidity will be very low.
With new projects, even if investors offer high prices, the absorption rate is difficult to meet expectations. Some projects in the My Dinh area once attracted attention when opening for sale, but when it came to the actual transaction stage, they encountered difficulties and had to adjust their sales strategies.
Businesses will have to adjust themselves to better suit market demand. With projects of trillions of VND in scale, using large bank loans, not being able to sell goods will create great pressure" - Mr. Toan said.
Ms. Pham Thi Mien - Deputy Director of the Vietnam Real Estate Market Assessment Research Institute (VARS IRE) - commented that the market no longer has the situation of spending money according to crowd psychology as before. Instead, investors are more cautious, spending more time observing, evaluating and considering before deciding to trade.
