According to market research data from JLL consulting unit, in the fourth quarter of 2025, the apartment market in the high-end, luxury and super-luxury segments in Ho Chi Minh City recorded about 1,736 successful transactions, an impressive growth of 33% compared to the previous quarter.
The most active primary trading activity is concentrated in the An Phu intersection area, with subsequent sales phases of Eaton Park, The Global City and The Prive projects. Notably, most transactions belong to the luxury segment, with prices ranging from 120-150 million VND per m2.
The primary selling price in the high-end and super-luxury apartment segment in the fourth quarter of 2025, according to data from JLL, reached an average of about 5,099 USD per m2 (equivalent to more than 130 million VND), a slight increase of 0.7% quarter-on-quarter and 1.9% year-on-year.
Meanwhile, the secondary selling price of this segment grew steadily at 2.8% quarterly and 8.6% annually, reaching 3,995 USD per m2 (equivalent to about over 100 million VND).
According to Ms. Phan Thi Anh Dao, Head of Senior Department, JLL Vietnam Consulting and Research Department, developments in the last quarter of 2025 show that the Ho Chi Minh City housing market is entering a new cycle with many positive signs.
Demand is not only recovering but also clearly focusing on projects with complete legal status, reasonable selling prices and developed by reputable investors.
Notably, payment policies extended according to construction progress significantly reduce cash flow pressure, thereby attracting smaller-scale investors, with growth expectations from infrastructure projects in the future.
Buyers still show high demand for projects with transparent legal status, commercial exploitation potential and good liquidity," Ms. Dao assessed.
Meanwhile, contrary to the apartment segment, JLL's report shows that the primary price of landed houses in the fourth quarter of 2025 averaged 8,033 USD per m2 (more than 210 million VND), down 48.5% compared to the previous quarter and nearly 53% compared to the same period last year.
The main reason comes from the new basket of goods of the project in Can Gio with a significantly lower price compared to the level of 350-450 million VND per m2 of previous large projects, which has cooled down the general price level of the entire market.
The basket of goods in Can Gio also contributed to bringing the supply of landed houses in the past quarter to 3,400 units, 17 times higher than the previous quarter. Consumption volume recorded a sudden increase, with more than 2,000 units absorbed, the highest since 2022 to date. The main driving force comes from the large number of primary transactions in this project.
A similar development was recorded in CBRE Vietnam's report. Accordingly, the primary price of landed houses in Ho Chi Minh City in the fourth quarter of 2025 averaged about 190 million VND per m2, down nearly 39% compared to the same period last year. This adjustment stems from the fact that projects opened for sale in the quarter are mainly located in suburban areas, far from the center, with a price level significantly lower than the market average.
Investors assess that the emergence of a new basket of goods with more competitive prices is creating a two-way impact on the HCMC landed house market.
On the one hand, this supply contributes to reducing the prolonged scarcity and slowing down the continuous price increase of the segment that has always been at a high level for many years.
On the other hand, the price adjustment is also expanding the market access band, attracting more new investors and buyers with real housing needs, instead of just focusing on a small group of investors with large financial potential.
