Accordingly, the "tech giant" Apple is facing a lawsuit worth nearly £3 billion (about $3.8 billion) for violating competition law, related to forcing millions of users in the UK to use its cloud storage service at high fees.
The British consumer protection group has filed a complaint with the UK Court of Appeal for Competition. According to the lawsuit, about 40 million Apple customers in the UK who have used iCloud for the past 9 years could be entitled to an average of £70 in compensation each if the lawsuit is successful.
In a statement, the British consumer protection group said that Apple had violated UK competition law by prioritizing iCloud storage services. This means that the " Taoist" has "trapped" customers using Apple devices by forcing them to use iCloud.
According to the organization, Apple makes it difficult for people who want to use the services of alternative providers and take advantage of its market dominance to charge high fees to users.
Monthly iCloud subscription fees for UK consumers have increased from 20% to 29% in June 2023. It is known that iCloud is a cloud storage service that allows people to store photos, files and other data online peacefully, integrated in all Apple devices.
On the other hand, users of Apple products are only given 5GB of storage for free, and they have to pay for many packages ranging from 99 cents/month to £54.99/month for more space. Package prices have risen to 29% last year, affecting millions of users in the UK.
