Apple is preparing for its annual product launch event in October 2025, with many predicting that at least five new devices will be announced.
This event is expected to expand the Apple ecosystem beyond the iPhone, targeting tablets, smart home devices and home entertainment equipment.
This year, the iPhone 17 series caused a big stir when launched in September, especially with the orange version with many upgrades that were only available on the previous Pro version.
The strong iPhone consumption wave is creating momentum for Apple to continue to heat up the market with a series of new products right before the year-end shopping season.
Traditionally, Apple has divided the launch schedule into two stages, September for the iPhone and Apple Watch, and October for Macs, iPads, and accessories.
This strategy not only helps the company maintain product heat throughout the year but also creates opportunities for developers to optimize software and accessories before the peak season.
In 2024, Apple introduced an M4 chip-powered Mac and a new iPad mini, while 2023 marked the arrival of the MacBook Pro M3 and iMac.
With this year's event, analysts believe that Apple may launch:
- AirTag 2, integrates new-generation Ultra Wideband chips, improves range, accuracy and enhances privacy.
- iPad Pro M5, a high-end tablet line expected to switch to the M5 chip to improve performance.
- Apple Vision Pro 2, the new generation of mixed reality glasses, can use an M4 or M5 chip to overcome performance limitations.
- Apple TV 4K (A17 Pro), offers a better streaming and gaming experience.
- HomePod mini 2, smart speakers with improved sound quality and integration with HomeKit.
In addition, many industry sources have also said that the M5 MacBook Pro series may be delayed to early 2026.
However, Apple is still likely to announce some other updates to the Mac this October, in order to maintain the central role of the product line in the company's hardware ecosystem.
With a series of rumored improvements, Apple's October event promises to continue to attract global attention, strengthening the company's position in the high-end technology race.
