According to AFP, Apple is under pressure not to let people down at the annual Worldwide Developers Conference (WWDC), a year after the iPhone giant made a promise that it could not fulfill, which was to improve Siri voice assistant with generative AI.
The annual WWDC conference for developers build apps and tools to run on the company's products.
Despite last year's disappointment, Apple has maintained that it is still in the AI race, announcing additional updates to Apple Intelligence software, including the ability to allow app manufacturers to directly access the AI functions of the device.
This will allow users to interact with generative AI applications online, allowing them to interact in a ChatGPT-style manner with long-distance walking applications, such as in remote areas without connections.
Apple CEO Tim Cook briefly mentioned that Siri's AI improvement is still in development and "needs more time to meet our high-quality standards," including Apple's standards on privacy and data security.
"We are making progress and looking forward to bringing these features to customers," he added.
However, given Apple's moves, experts have mixed opinions.
According to Gadjo Sevilla, senior analyst at Emarketer, "the delay in Apple's internal AI development efforts will continue to attract attention."
This is especially true as rivals like Google and Samsung are stepping forward by introducing new AI capabilities on the device or collaborating with AI startups like Perplexity (in Samsungs case) to provide users with AI capabilities, he added.
Apple's biggest announcement at WWDC is to rename Apple's operating system to make releases more suitable for the release year.
The next operating system will be iOS 26 and will be available on all Apple devices - including Macs, Watch smartwatches and Vision Pro headphones in the near future, in time for the launch of iPhone 17.
Today, Apple's operating system has very different terminology on devices, including the current iOS 18 for iPhone or macOS 15 for Mac computers.
