The reason is that Apple Intelligence - Apple's artificial intelligence (AI) feature set, is rumored to be available on Vision Pro soon. When it first announced Apple Intelligence in June last year, Apple was committed to only supporting it on iPhone, iPad, and Mac.
Currently, Apple Intelligence is only available on the latest iPhone 15 Pro, iPhone 16, iPhone 16 Pro, iPad Pro and iPad Air running M-series chips, iPad mini, along with Macs equipped with M-series chips.
Notably, Apple has never guaranteed that Vision Pro will receive these AI features in the future.
Many opinions say that the biggest challenge for Apple Vision Pro besides price and weight is that this device uses the second-generation M-series chip but is not yet supported by Apple Intelligence.
Recently, Bloomberg journalist Mark Gurman revealed for the first time that Vision Pro could receive Apple's AI feature set through a software update. If this information is correct, this will be good news for those who spent 3,500 USD to own this device.
With these new moves, Apple continues to affirm the importance of artificial intelligence in its product ecosystem. If Apple Intelligence does indeed appear on Vision Pro, it will not only enhance the user experience but also make the product more appealing in the context of the growing mixed reality technology.
