According to Canva, these deals are part of a long-term investment strategy in artificial intelligence and marketing infrastructure, aimed at transforming from design tools to platforms that support the entire working process.
Simtheory provides a platform to help businesses build AI assistants capable of understanding internal operations, performing tasks and coordinating on many different tools. Meanwhile, Ortto integrates customer data with marketing automation tools, allowing campaign deployment on multiple channels such as email, SMS, push notifications and applications.
Canva said this combination helps expand capabilities from the idea stage, design to deployment and measurement of campaign effectiveness. The Ortto platform currently serves more than 11,000 customers in 190 countries.
Notably, the two founders of Simtheory and Ortto, Chris and Mike Sharkey, will join Canva, taking leadership positions in the fields of artificial intelligence and marketing.
Canva representatives said that the integration of Simtheory will promote the transition to an AI platform, while Ortto helps complete the marketing ecosystem through the Canva Grow tool.
These deals take place in the context of Canva's continuous expansion through acquisitions. Previously, the company acquired startups such as Doohly, Cavalry, MangoAI and MagicBrief to enhance advertising, animation and marketing intelligence capabilities.
In 2025, Canva recorded revenue of 4 billion USD, with more than 265 million users and 31 million paid users, continuing to consolidate its position in the field of innovative technology.
